
Robert Eckelman
63% of US households with Wi-Fi streamed video content on OTT devices in February
OTT can help target hard-to-reach demos. Keep in mind “not every millennial is an OTT streamer and not every OTT streamer is a millennial'.

OTT can help target hard-to-reach demos. Keep in mind “not every millennial is an OTT streamer and not every OTT streamer is a millennial'.