Millennial parents surprisingly loyal

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From Bewitched to CTV: Who Decides What’s Premium?

CTV isn’t ultimately about the program. It’s about the audience. Great programming is personal. If someone actively chooses a show, sits down in front of the big screen and watches it, that content is premium to that viewer.

August 4, 2026

Is Your LinkedIn Invite DOA?

"Would this be relevant for your team?"My honest answer? I have no idea. That's not my job.Your job is to inspire me to want to invest five minutes or more on the phone with you, by anchoring your outreach in something specific and relevant to me. With all the changes happening in my business right now, that should be easy.

July 14, 2026

What Did You Change in the First Half of 2026 That Will Improve Your CTV Campaigns in the Second Half? You Still Have Time.

Not every Connected TV campaign is built the same. The path your impression takes can impact CPMs, transparency, fraud protection, and ultimately campaign performance. Here's why the smartest buyers are rethinking how they purchase premium streaming inventory.

July 13, 2026

Pushing the envelope to deliver maximum CTV value and transparency for the brands we partner with

In the Connected TV space, you have to constantly innovate and test new strategies. If you blink, the ecosystem changes.

Millennial parents surprisingly loyal

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From Bewitched to CTV: Who Decides What’s Premium?

Is Your LinkedIn Invite DOA?

What Did You Change in the First Half of 2026 That Will Improve Your CTV Campaigns in the Second Half? You Still Have Time.

Pushing the envelope to deliver maximum CTV value and transparency for the brands we partner with

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