• Robert Eckelman

Live your brand or it will die and there will be no reason as to wonder why.


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Live your brand or it will die and there will be no reason as to wonder why.

I was at a party the other day and a friend of mine made fun of me for wearing a Polo Shirt with my company logo. He then saw that the tumbler I was drinking from had my logo and said really? He made a wisecrack, I then pulled up my polo shirt to reveal my tee shirt also had my company logo. He just laughed. I modified the Vince Lombardi saying to- My brand is not a sometimes thing, it is an all the time thing, my brand is a habit. Grocery stores sell beef but not cows, Patio furniture stores sell pool furniture but not bathing suits. Why are radio stations selling CTV | OTT. The sad truth, when companies lose focus on what they sell, or expand beyond their scope of expertise, they stop selling. Be laser focus on what you do, deliver great outcomes, customer satisfaction and your business will flourish. Live your brand or it will die and there will be no reason as to wonder why. Need help with local CTV | OTT advertising? Contact ConnectADtv 727 580 4857