If you are in the National or Local CTV | OTT advertising business, read this great article
https://adage.com/article/media/ott-ad-revenue-hit-2-billion-2018-magna/314986/
I cut the cord long ago. I really don't know if I should say I cut the cord or the cable company cut the cord for me. They literally forced me to make the decision. They raised my high-speed Internet
According to Com Score Connected TV hours watched jumped 21% from May 2022 to May 2023. https://bit.ly/47QMhTp Non Ad-Supported CTV is still growing but has slowed to 9%. I think that is due to consol
