Robert EckelmanJul 5, 20181 min read2018 74% of US Households own a Connected TV Device Percent of U.S. households own a connected TV device.From 2010 to 2018 308% increase.2018 74%2016 65%2013 44%2010 24%Opportunities for local CTV | OTT advertising grow with increased streaming usage.Source Nielsen / Leichtman Research Group
Percent of U.S. households own a connected TV device.From 2010 to 2018 308% increase.2018 74%2016 65%2013 44%2010 24%Opportunities for local CTV | OTT advertising grow with increased streaming usage.Source Nielsen / Leichtman Research Group
President Biden claims his uncle was eaten by cannibals. The Trump Stormy Daniels hush money trial set to start. These headlines are the most intriguing content on TV right now.
Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?