• Robert Eckelman

2018 74% of US Households own a Connected TV Device

Percent of U.S. households own a connected TV device.

From 2010 to 2018 308% increase.

2018 74%

2016 65%

2013 44%

2010 24%

Opportunities for local CTV | OTT advertising grow with increased streaming usage.Source Nielsen / Leichtman Research Group

CTV = Connected TV | OTT = Over The Top TV

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