• Robert Eckelman

Advertising on local CTV | OTT Easier than Traditional TV


Local CTV | OTT advertising- easier than traditional TV

The story of OTT | CTV is continuing to evolve. While it's receiving great press and publicity, I have decided to focus on benefits that few are revealing.


Local CTV | OTT advertising with precision & efficiency, in premium, non-skippable inventory is actually easier than traditional TV.


This is only a post and potentially only my opinion, but after spending 32 Years in Television Advertising Sales. 17 of those years in Television Sales Management, in a top tier market, I feel I am very qualified on this subject matter.


Easy

No audience estimates


No Nielsen- antiquated, small sample size, and large margin of error


No Posting or Underdeliver, pay only for actual impressions run


No channel changing in between commercials. Change the channel= viewers log off only to return to the commercial break


Better

Viewers are logged in


Branded, fraud-free, brand-safe, long-form (22minutes +) content. Viewers choose what they want to view leading to a high engagement rate


Non-skippable commercials


Real reach and frequency, forget the old reach and frequency formula that has not changed much since there were 3 networks and rabbit ears on TV's


Sellers of CTV | OTT are complicating what is actually simple and easy. Have questions? Let's talk

https://bit.ly/2THQm9S

CTV = Connected TV | OTT = Over The Top TV

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