• Robert Eckelman

The IAB & MRC- ad viewability 50% of a digital display in view for 1 sec | Video for 2 sec

See this Article form think with Google. “It may sound obvious, but ads that have a chance to be seen are the ones that drive business results.” Here is the tough truth- The IAB and Media Rating Council (MRC) define ad viewability as 50% of a digital display ad must be in view for 1 second or 2 seconds for video ads. Here is some real value- CTV | OTT ads have a 90%+ video completion rate. If partially seen ads drive business what can fully viewed ads do😊

https://www.thinkwithgoogle.com/marketing-resources/data-measurement/advertising-viewability/