The goal make TV advertising more precise and more efficiently target specific consumers. With 159 million wireless and 40 million pay-TV subscribers this will be fun to watch. Time Warner CEO Jeff Bewkes said the deal would allow for "more innovation in advertising" where the ads will become "more effective and of interest to you in one house versus someone else in a different house." Mr. Bewkes went on to say that people like advertising so long as it is relevant to them.
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