Data-driving marketing that focuses on the individual & Customer experience take the top two spots

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What Did You Change in the First Half of 2026 That Will Improve Your CTV Campaigns in the Second Half? You Still Have Time.

Not every Connected TV campaign is built the same. The path your impression takes can impact CPMs, transparency, fraud protection, and ultimately campaign performance. Here's why the smartest buyers are rethinking how they purchase premium streaming inventory.

July 13, 2026

Pushing the envelope to deliver maximum CTV value and transparency for the brands we partner with

In the Connected TV space, you have to constantly innovate and test new strategies. If you blink, the ecosystem changes.

July 13, 2026

Benefits of running CTV through an Amazon DSP seat

How many companies touch your impression before it reaches the viewer?‍ Every additional platform between the advertiser and the publisher can mean increased fees, latency, and another opening for fraud.‍ Amazon has built one of the more direct supply paths in CTV

July 9, 2026

An Honest Conversation About Matchback Reporting

Match back reporting can be a valuable tool. Like every attribution methodology, it has limitations that deserve honest discussion. Use ChatGPT, Gemini, Claude whatever you may use to pull research. Type in ‍what is the overall match rate for a CTV campaign matched back to a customer's first-party sales data. ‍You may be shocked, disappointed, or think to yourself that sounds right. Whatever the outcome it is one that you search out not one that is delivered to you.

Data-driving marketing that focuses on the individual & Customer experience take the top two spots

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What Did You Change in the First Half of 2026 That Will Improve Your CTV Campaigns in the Second Half? You Still Have Time.

Pushing the envelope to deliver maximum CTV value and transparency for the brands we partner with

Benefits of running CTV through an Amazon DSP seat

An Honest Conversation About Matchback Reporting

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