We are always looking for ways to get better for the clients we serve.

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In the Connected TV space, you have to constantly innovate and test new strategies. If you blink, the ecosystem changes.

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Lately, we have been leaning into the Amazon DSP for our clients' streaming campaigns, and the results have been phenomenal.  

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Many deals within the platform completely bypass the traditional, convoluted programmatic structure. By utilizing Amazon's direct publisher integrations and Amazon Publisher Direct (APD), we can unlock a highly efficient pipeline to premium streaming that benefits our clients in three distinct ways:  

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Optimized CPMs: Direct paths cut out unnecessary tech middlemen that take a toll on transactions. This means lower backend fees, higher inventory priority, and more of your actual budget working directly on the screen.

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Enhanced Brand Protection: Shorter supply chains mean fewer vulnerabilities. Removing complex, multi-layered reseller paths inherently minimizes the risk of domain spoofing and duplicate auction fraud, keeping your spend secure.

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Premium Inventory Control: This goes far beyond Prime Video. It provides streamlined, direct access to premium, high-impact inventory across Disney+ (via its direct DRAX integration), Hulu, ESPN, and Netflix.  

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Our clients get the absolute best of both worlds: highly efficient pricing on premium inventory, powered by robust retail-level targeting data that open exchanges simply cannot duplicate.  

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We are proud to keep pushing the envelope to deliver maximum value and transparency for the brands we partner with.

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If you are ready to elevate your CTV strategy and maximize your on-screen reach, let’s connect!

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