like a runaway train, CTV | OTT continues to gain momentum

Roku Sees Bump In Customer Base https://www.linkedin.com/feed/update/urn:li:activity:6405125547793399808

Roku Sees Bump In Customer Base

https://www.linkedin.com/feed/update/urn:li:activity:6405125547793399808

Nielsen Has Two Gauge Reports: Meet the New Ad Supported Gauge

Nielsen has two different Gauge reports, but many advertisers may not know about its Ad Supported Gauge. While the methodology differs, the findings reinforce a significant gap between where Americans watch television and where advertising exposure occurs.

October 23, 2026

CTV Has Won the Audience. Is Advertising Ready to Catch Up?

Streaming now accounts for nearly 50% of television viewing, yet just 22.3% of measured TV advertising exposure. As CTV advertising approaches $30 billion in 2026, the next major growth opportunity isn't simply attracting more viewers. It's closing the gap between where audiences watch television and where advertisers invest their budgets.

October 22, 2026

Your Best Employees Know You’re In Trouble Before Your Board Does.

The conclusion: By the time the numbers confirm the damage, the people best equipped to help repair it may be working somewhere else.

October 22, 2026

Here's my vote: Rename Political LUR.

Lowest Unit Rate doesn't necessarily mean a low rate. During political season, supply and demand can drive rates substantially higher. I'm not questioning the economics. I'm questioning the name.

like a runaway train, CTV | OTT continues to gain momentum

Roku Sees Bump In Customer Base

Recent Posts

Nielsen Has Two Gauge Reports: Meet the New Ad Supported Gauge

CTV Has Won the Audience. Is Advertising Ready to Catch Up?

Your Best Employees Know You’re In Trouble Before Your Board Does.

Here's my vote: Rename Political LUR.

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