Innovation diffusion curve. CTV | OTT past Innovators and Early Adopters on to the Early Majority

Simply stated- It is the time and speed it takes a given population adopt to innovation. Adoption of CTV | OTT has been fast and the...

Simply stated- It is the time and speed it takes a given population adopt to innovation. Adoption of CTV | OTT has been fast and the spread easy thanks to these 5 adoption factors: Relative Advantage, Compatibility, Complexity or Simplicity, Trialability, Observability https://www.linkedin.com/feed/update/urn:li:activity:6394570985663795201

Access. Accountability. Action You Are Not a Number

Scaling a business shouldn't mean sacrificing client relationships. Discover why the 'Efficiency Trap' of ticket systems can hurt B2B growth and how prioritizing direct access and accountability creates a competitive advantage in customer experience.

April 24, 2026

Fernando Mendoza Donates $500,000 to MS research. I am officially on the Fernando Mendoza bandwagon

In a world full of performative gestures and transactional relationships, genuine generosity stands out.You can’t fake itand over time, it becomes a competitive advantage no market shift can take away.

April 23, 2026

The Conversation in CTV that Changes Everything

Stop clicking 'launch' and start building. Learn how the ConnectADtv Stewardship model replaces automated support tickets with high-intent audience mapping and veteran campaign design

April 22, 2026

Managing Up, Managing Down You don't have to be a manager to start doing this

You don’t need a title to lead you need awareness. Managing up and managing down isn’t about hierarchy, it’s about influence. The sooner you learn to support the people above you while empowering the people around (and below) you, the faster you become indispensable.

Innovation diffusion curve. CTV | OTT past Innovators and Early Adopters on to the Early Majority

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Access. Accountability. Action You Are Not a Number

Fernando Mendoza Donates $500,000 to MS research. I am officially on the Fernando Mendoza bandwagon

The Conversation in CTV that Changes Everything

Managing Up, Managing Down You don't have to be a manager to start doing this

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