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  • Writer's pictureConnectADtv Robert Eckelman

Innovation diffusion curve. CTV | OTT past Innovators and Early Adopters on to the Early Majority

Simply stated- It is the time and speed it takes a given population adopt to innovation. Adoption of CTV | OTT has been fast and the spread easy thanks to these 5 adoption factors: Relative Advantage, Compatibility, Complexity or Simplicity, Trialability, Observability

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