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  • Writer's pictureRobert Eckelman

Chill out, tune in, streaming (CTV | OTT) provides plenty of great viewing options.

Summary of an article from directly from Marketing Charts

Online-based cable TV providers such as Sling TV and DirecTV Now are

strong vehicles for advertising, services are. These services, attract an audience that’s young, diverse and high-income than TV-only viewers. They also appear to have gained some receptivity to ads from their viewers.


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