• Robert Eckelman

"making TV smarter with more attribution and relevant advertising, “It can’t happen fast enough,”

Good video from the BEET.TV

Here is a summary. Watch full video clip link below.

President of US Investment for Omnicom Media Group, Catherine Sullivan thinks AT&T’s new Xandr unit can leapfrog the industry. When it comes to helping marketers understand their target audiences and making TV smarter with more attribution and relevant advertising, “It can’t happen fast enough,” The most pressing goal is to make TV more like digital and, in the process, smarter, according to Sullivan

https://www.beet.tv/2018/10/catherine-sullivan.html