Viewers are fine with CTV | OTT advertising they are just not big fans of Age & Gender or Untargeted
Viewers are fine with CTV | OTT advertising they are just not big fans of
Age & Gender &
Untargeted ads on CTV | OTT.
About three-quarters (74%) of US consumers watch CTV | OTT weekly.
According to the IAB 78% of viewers accept ads as a value proposition for watching free CTV | OTT content.
60% say Ad Relevance matters, viewers prefer ads relevant to their interests
56% prefer that the content of the ad be relevant to what they are watching 35% prefer ads that are related to their browsing behavior
24% prefer ads related to their demo (Age and Gender)
19% prefer untargeted ads
Source for the above Kantar Media Survey and Marketing Charts
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