• Robert Eckelman

Viewers are fine with CTV | OTT advertising they are just not big fans of Age & Gender or Untargeted

Viewers are fine with CTV | OTT advertising they are just not big fans of Age & Gender or Untargeted ads on CTV | OTT.

Viewers are fine with CTV | OTT advertising they are just not big fans of

Age & Gender &

Untargeted ads on CTV | OTT.


About three-quarters (74%) of US consumers watch CTV | OTT weekly.

According to the IAB 78% of viewers accept ads as a value proposition for watching free CTV | OTT content.


60% say Ad Relevance matters, viewers prefer ads relevant to their interests


56% prefer that the content of the ad be relevant to what they are watching 35% prefer ads that are related to their browsing behavior


24% prefer ads related to their demo (Age and Gender)


19% prefer untargeted ads


Source for the above Kantar Media Survey and Marketing Charts


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