Viewers are fine with CTV | OTT advertising they are just not big fans of
Age & Gender &
Untargeted ads on CTV | OTT.
About three-quarters (74%) of US consumers watch CTV | OTT weekly.
According to the IAB 78% of viewers accept ads as a value proposition for watching free CTV | OTT content.
60% say Ad Relevance matters, viewers prefer ads relevant to their interests
56% prefer that the content of the ad be relevant to what they are watching 35% prefer ads that are related to their browsing behavior
24% prefer ads related to their demo (Age and Gender)
19% prefer untargeted ads
Source for the above Kantar Media Survey and Marketing Charts
Local CTV OTT advertising has the technology to deliver the type of advertising viewers want. Have questions, ConnectADtv has answers, let's talk 727 580 4857
