Good article on ad exchanger by Jay Friedman of the Goodway group.
I just thought I would share.
https://adexchanger.com/tv-and-video/how-connected-tv-will-impact-all-media-buying-and-its-pricing/
I cut the cord long ago. I really don't know if I should say I cut the cord or the cable company cut the cord for me. They literally forced me to make the decision. They raised my high-speed Internet
According to Com Score Connected TV hours watched jumped 21% from May 2022 to May 2023. https://bit.ly/47QMhTp Non Ad-Supported CTV is still growing but has slowed to 9%. I think that is due to consol
