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CTV's growth opportunity bringing entirely new advertisers into television advertising

CTV is changing who can afford to advertise on television. By combining fragmented streaming audiences with precise targeting and flexible budgets, CTV is opening the door to a new generation of advertisers who previously couldn't justify the cost of traditional TV.

October 27, 2026

The Changing Economics of TV Advertising: Why Precision Commands a Premium

Streaming accounts for just 22% of measured TV advertising exposure, yet CTV is projected to capture 44% of television ad spending. The numbers suggest advertisers are placing a premium on precision, targeting, and accountability.

October 23, 2026

Nielsen Has Two Gauge Reports: Meet the New Ad Supported Gauge

Nielsen has two different Gauge reports, but many advertisers may not know about its Ad Supported Gauge. While the methodology differs, the findings reinforce a significant gap between where Americans watch television and where advertising exposure occurs.

October 23, 2026

CTV Has Won the Audience. Is Advertising Ready to Catch Up?

Streaming now accounts for nearly 50% of television viewing, yet just 22.3% of measured TV advertising exposure. As CTV advertising approaches $30 billion in 2026, the next major growth opportunity isn't simply attracting more viewers. It's closing the gap between where audiences watch television and where advertisers invest their budgets.

Facebook has serious trust issues but daily visits largely unaffected

Recent Posts

CTV's growth opportunity bringing entirely new advertisers into television advertising

The Changing Economics of TV Advertising: Why Precision Commands a Premium

Nielsen Has Two Gauge Reports: Meet the New Ad Supported Gauge

CTV Has Won the Audience. Is Advertising Ready to Catch Up?

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