Online Shoppers choose desktop over smartphones

Quick read good stuff:) https://www.linkedin.com/feed/update/urn:li:activity:6403267257899847680

Quick read good stuff:)

https://www.linkedin.com/feed/update/urn:li:activity:6403267257899847680

An Honest Conversation About Matchback Reporting

Match back reporting can be a valuable tool. Like every attribution methodology, it has limitations that deserve honest discussion. Use ChatGPT, Gemini, Claude whatever you may use to pull research. Type in ‍what is the overall match rate for a CTV campaign matched back to a customer's first-party sales data. ‍You may be shocked, disappointed, or think to yourself that sounds right. Whatever the outcome it is one that you search out not one that is delivered to you.

July 9, 2026

Protecting CTV’s Credibility

In our excitement to prove ROI, we've started making attribution the whole story, rather than just a chapter. If CTV were a book, it’s best defined by what it does first: building awareness, creating demand, and feeding the top of the funnel to supercharge the bottom

July 2, 2026

Overcoming Unexpected Challenges in Business: Figure It Out

We cannot predict every variable. We cannot control the referees, the market shifts, or the unexpected "red cards" handed to our businesses. Sometimes, the deck is stacked against you, and the original game plan goes out the window.‍ When the unexpected happens, you have two choices: focus on the unfairness of the circumstances, or adapt.‍ Taking decisive action rather than making excuses is what puts you in the winner's circle. When you're down a man, you don't quit, you find a way, and you figure it out.

June 15, 2026

Break through traditional boundaries held by others, start something others dont even dream about

In corporate sales, media, and agency life, we routinely let industry standards dictate the boundaries of our goals. Breakout and create what you brave enough to dream

Online Shoppers choose desktop over smartphones

Recent Posts

An Honest Conversation About Matchback Reporting

Protecting CTV’s Credibility

Overcoming Unexpected Challenges in Business: Figure It Out

Break through traditional boundaries held by others, start something others dont even dream about

Navigation

MORE