Robert Eckelman
November 29, 2018
September 11, 2026
Some TV shows and movies stay with us for decades after just a few notes or words. What can advertising learn from that? In a crowded marketplace, a memorable ad isn’t enough. People need to remember who the ad was for.
September 10, 2026
CTV Program level reporting, is it new? No, some platforms have offered it since 2024. What’s improving is the technology and the amount of inventory that can be identified.
September 9, 2026
You can cut expenses. You can cut people. You can cut programming. But eventually, you may be cutting the reason people watched you in the first place. And once that’s gone, what’s left to keep them coming back?
How to become more productive without AI. It’s free. It’s easy. And it works. All you need is an Off Button Turn off your phone.
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