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Our Blogs

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share. 

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Bike MS Suncoast Challenge 600K raised

April 30, 2026

Access. Accountability. Action You Are Not a Number

Scaling a business shouldn't mean sacrificing client relationships. Discover why the 'Efficiency Trap' of ticket systems can hurt B2B growth and how prioritizing direct access and accountability creates a competitive advantage in customer experience.

Bike MS Suncoast Challenge 600K raised

April 10, 2026

Dont outspend your competition. Out think them

LAW on CTV is your strategic advantage to influencing an untapped market.

Bike MS Suncoast Challenge 600K raised

April 2, 2026

Fragmentation benefits the seller. Transparency benefits the buyer.

Connected TV (CTV) advertising is being reshaped by walled gardens, SSP/DSP overlap, and fragmented measurement. Learn how reducing silos and improving transparency can increase control, efficiency, and ROI.

Bike MS Suncoast Challenge 600K raised

March 29, 2026

Here is how "With All Due Respect" lands 80% of the time

With all due respect…” = brace yourself

Bike MS Suncoast Challenge 600K raised

March 29, 2026

Beyond the CTV Hype: What Really Matters

In a muddy CTV landscape filled with bold claims and AI hype, success comes down to the people you trust. Discover the four pillars of successful partnerships and why one common professional phrase 'With all due respect' might be doing more harm than good to your business relationships

Bike MS Suncoast Challenge 600K raised

March 29, 2026

I’ll keep pedaling Until There’s a Cure for Multiple Sclerosis

Bike MS Suncoast Challenge 2026, we raised $553,000+ to fund a cure for multiple sclerosis. With nearly 1 million Americans affected, the mission continues and so will the miles.

Bike MS Suncoast Challenge 600K raised

March 26, 2026

Bike MS March 28, 2026, Lakewood Ranch, FL, Raising funds to Cure Multiple Sclerosis

I am riding in Bike MS 3/28/26 raising funds to cure MS

Bike MS Suncoast Challenge 600K raised

March 26, 2026

The 10 Bucket Rule: Your Character’s Currency

You start life with 100 gold coins. Every decision you make spends one. Kindness or cruelty. Gratitude or entitlement. Generosity or selfishness. There’s no neutral—every move funds something. Over time, one side gets rich… and the other goes broke. The question is: what are you funding?

Bike MS Suncoast Challenge 600K raised

March 25, 2026

The CTV Alignment Problem: How Misaligned Strategy Wastes Impressions

With all the targeting and frequency controls available today, wasted impressions in CTV aren’t a tech problem—they’re a strategy problem.

Bike MS Suncoast Challenge 600K raised

March 24, 2026

The Quiet Cake Leadership Strategy

When I was a kid, many Saturday mornings, my mother would say Everyone, be quiet, I am making a cake. If you make noise, slam doors, or wrestle, it will fall.3 boys, each a year apart, we were loud and reckless, it was total chaos. We all liked cake, so we were on our best behavior, and more importantly, we held each other accountable

Bike MS Suncoast Challenge 600K raised

March 24, 2026

If you spend 80% of your time watering weeds, don’t expect to harvest fruit. Selective pruning isn’t optional. It’s strategic.

If you spend 80% of your time watering weeds, don’t expect to harvest fruit. Selective pruning isn’t optional. It’s strategic.

Bike MS Suncoast Challenge 600K raised

March 23, 2026

Employers Are Replaceable, Focus on becoming the partner clients choose to retain.

Bike MS Suncoast Challenge 600K raised

March 16, 2026

Success Requires Effort: Why Persistence and Consistency Still Win

Effort doesn’t guarantee success. But success always requires effort. If you’re not chasing it, you’re not catching it.

Bike MS Suncoast Challenge 600K raised

March 10, 2026

Depth of meaningful interactions or the dopamine hit

There are metrics, and there are meaningful interactions. One builds dashboards; the other builds trust.

Bike MS Suncoast Challenge 600K raised

February 17, 2026

Loved the 2026 Olympic coverage Political friction leads to channel-switching. Patriotic storytelling leads to binge-watching

Political friction leads to channel-switching; patriotic storytelling leads to binge-watching. Discover why the 2026 Winter Games are a gold-medal example of content alignment, and how ConnectADtv applies these viewership trends to high-performance CTV campaigns.

Bike MS Suncoast Challenge 600K raised

September 22, 2025

Strong business is personal. It’s built on trust, not transactions

“It’s not personal, it’s just business.”  If you’ve ever heard that, you should know it’s usually BS. Keep reading and hear me out. It is...

Bike MS Suncoast Challenge 600K raised

September 17, 2025

A key to success & growth is keeping happy clients happy, it only takes one bad apple...

One bad apple can spoil the whole bunch. As a business, a manager, an owner, even as a consumer, the secret is to stay proactive, not...

Bike MS Suncoast Challenge 600K raised

September 17, 2025

CTV levels the playing field. Savvy advertisers take on the giants like David facing Goliath by playing to their strengths and leaning on strategy

CTV the David & Goliath of Media I’ve always admired the story of David and Goliath, not for its religious roots, but as the ultimate...

Bike MS Suncoast Challenge 600K raised

August 18, 2025

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

In recent months, I’ve been watching a steady stream of media panels, webinars, and virtual discussions so many that it’s starting to...

Bike MS Suncoast Challenge 600K raised

August 12, 2025

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

I Google everything. Recipes. Weird tech questions. And late-night TV ratings. This morning’s Google search, ratings for Jimmy Fallon...

Bike MS Suncoast Challenge 600K raised

August 6, 2025

He turned down a $125 million offer but accepted $250+ million + incentives

I just read about a 24 year old Matt Deitke turning down a $125 million offer form Meta. Mark Zuckerberg then doubled the offer to 250...

Bike MS Suncoast Challenge 600K raised

July 31, 2025

What do you see in this image? We likely see it differently.

Ever hear of the inkblot test (the Rorschach test)? It’s a psychological tool where people are shown abstract shapes and asked what they...

Bike MS Suncoast Challenge 600K raised

July 30, 2025

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

I post regularly on LinkedIn about streaming, advertising, marketing, success, and things that make me (and hopefully others) feel good....

Bike MS Suncoast Challenge 600K raised

July 22, 2025

Trust Is Non-Negotiable: Navigating the Gray Areas of Honesty in Sales

It’s easy to call someone a liar, even easier if they’re a competitor . There’s a more effective, diplomatic way to address...

Bike MS Suncoast Challenge 600K raised

July 10, 2025

My Latest Self-Improvement Experiment, Be Nice to Telemarketers (Yes, Really)

I am always experimenting with ways to be better at work, at life, and for the people around me. I have not been this way for my 61 years...

Bike MS Suncoast Challenge 600K raised

July 8, 2025

Excellence is incremental

This post was brought to you by my crappy workout yesterday. You know the kind. I didn’t want to be there. I was tired. Distracted....

Bike MS Suncoast Challenge 600K raised

July 3, 2025

No AI? No Problem. Just Slower, Less Accurate, and More Painful Results. Your Choice.

Can you imagine A carpenter without power tools? An accountant without a calculator? A writer banging away on a typewriter? A dentist...

Bike MS Suncoast Challenge 600K raised

July 2, 2025

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Be honest. Be accountable. Stick to your word. Hold others to theirs. Don’t bring people problems, bring them solutions. Be a Mensch-...

Bike MS Suncoast Challenge 600K raised

June 27, 2025

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

I’m a salesperson. Always have been, always will be. I say that with pride. I have held many titles from Account Executive, Director of...

Bike MS Suncoast Challenge 600K raised

June 24, 2025

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Having sold and led broadcast advertising from 1989 to 2017, I carry deep respect for the industry. But some of the recent broadcaster...

Bike MS Suncoast Challenge 600K raised

June 12, 2025

What’s old is new again. In media, we’ve come full circle. I started in cable. Moved to broadcast. Now both are chasing what I saw coming: CTV.

Here’s what I’ve learned along the way: Never lose sight of your core product. Never lose sight of your client. Markets shift Tech...

Bike MS Suncoast Challenge 600K raised

June 11, 2025

For consumers, "CTV" is just TV- much like “Kleenex” became the word for “tissue.” Now’s the time to lean in, not hold back. The living room has changed. Has your advertising strategy?

If you’ve been asking: Where the heck did everyone go ? How do I reach the right audience in a fragmented market on a limited budget ?...

Bike MS Suncoast Challenge 600K raised

May 21, 2025

Let's stop counting impressions and start making impressions count

Let’s Be Honest — The Game Has Changed, So Let’s Change the Scoreboard TV’s currency has officially shifted — from ratings to...

Bike MS Suncoast Challenge 600K raised

May 14, 2025

Curiosity, Competition, and Connected TV. If It Hadn’t Changed, I’d Be Gone

I almost can’t believe I’m saying this… After nearly 40 years in the same industry—I still love  what I do. Not because it's been easy....

Bike MS Suncoast Challenge 600K raised

May 8, 2025

Are Local Advertisers Getting the Full Value of Their TV Buys?

It’s a fair—possibly uncomfortable—question, but one worth asking. As viewership habits evolve, local stations have done a great job...

Bike MS Suncoast Challenge 600K raised

April 30, 2025

Starting to Treat LinkedIn Invites Like Mystery Meat: Might Be Fine, Might Be Spam

What Is the True  Purpose of LinkedIn? For me, it’s always been a space to learn —about business, leadership, industry trends,...

Bike MS Suncoast Challenge 600K raised

April 29, 2025

Build on Trust: The Essential Catalyst for Business Growth

Trust: The real currency in business. This is an open thank-you note to my clients and vendor partners. To those who’ve worked with me...

Bike MS Suncoast Challenge 600K raised

April 23, 2025

Google Continues Milking Cookies & Telcom home Highspeed 5G Is Sprinting

The digital world is in constant motion, and 2025 is proving no exception. Two heavyweight shifts are reshaping how we connect, consume,...

Bike MS Suncoast Challenge 600K raised

April 7, 2025

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

Why One Partner may be your best solution Working with multiple CTV vendors might seem like the way to go with your campaign but it often...

Bike MS Suncoast Challenge 600K raised

April 3, 2025

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

If you're starting a new job or stepping into a fresh career, know this: your work ethic and mindset will shape not only your path but...

Bike MS Suncoast Challenge 600K raised

March 28, 2025

Amazing things happen when you set bold goals. Sometimes, with the right team and the generosity of incredible people, you don’t just reach them—you blow right past them.

This will likely be my last post about Romp to Cure MS  this year—but make no mistake, we’ll be back in 2026. When we started, our goal...

Bike MS Suncoast Challenge 600K raised

March 25, 2025

This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

CTV: From the Tail Wagging the Dog to the Dog and the Tail For years, TV advertising was dominated by legacy models—linear dictated the...

Bike MS Suncoast Challenge 600K raised

March 25, 2025

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

The shift is clear— viewers have moved to CTV | Streaming faster than advertisers and marketers have adjusted their budgets.  This isn’t...

Bike MS Suncoast Challenge 600K raised

March 24, 2025

Beat the Sunday Blues: Reset, Recharge, and Fuel Your Week with Energy, Focus, and Creativity

Ever feel that creeping sense of dread around 6:00 PM on a Sunday? That tightening in your head as you think about the endless to-do list...

Bike MS Suncoast Challenge 600K raised

March 20, 2025

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Stay Locked on Your Goals—No Matter What Life is messy. Complicated. Unpredictable. Things don’t always go according to plan. But when...

Bike MS Suncoast Challenge 600K raised

March 16, 2025

2025 Media Investments- CTV Spend Increasing as Broadcast Declines 58% Plan To Increasing CTV Spend, 32% Plan to Cut Linear TV Budgets

If you’re reading this, you probably already sensed the shift in media spend. It has been said a picture is worth a thousand words, so I...

Bike MS Suncoast Challenge 600K raised

March 12, 2025

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

Parks and Associates always deliver valuable insights on streaming and CTV trends, and their latest study is no exception....

Bike MS Suncoast Challenge 600K raised

March 12, 2025

Let setbacks be your rocket fuel to propel you forward.

Let setbacks be your rocket fuel to propel you forward. I’ve been pushing hard, training for my Bike MS ride on 3/29/25. The finish line...

Bike MS Suncoast Challenge 600K raised

March 7, 2025

When Life’s Goalposts Move, Set Micro-Goals—Achieve More Than You Ever Thought Possible

The few times my father took me to the pool, he didn’t just teach me to swim—he taught me how to chase goals. I’ve always set goals, but...

Bike MS Suncoast Challenge 600K raised

February 25, 2025

The Power Shift: How CTV & Streaming Put Advertisers in Control

For decades, big media broadcasters and cable companies dictated the advertising game—selling inventory based on dayparts, programs, and...

Bike MS Suncoast Challenge 600K raised

February 24, 2025

Making the Invisible Visible, It’s hard to motivate others to rally around something others don’t see or feel.

I confess — fundraising for MS is hard.  People don’t see it, understand it, and are not moved to act the way they are with more visible...

Bike MS Suncoast Challenge 600K raised

February 24, 2025

It's time to move beyond just numbers and focus on precision, relevance, and real engagement. Is it time to redefine reach and frequency?

It’s Time to Redefine Reach & Frequency Reach and frequency have long been the foundation of advertising—but do they really matter if...

Bike MS Suncoast Challenge 600K raised

February 19, 2025

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

Listening to a great book, Schmooze  by my friend Cody Lowry—an excellent read or listen. When I find something meaningful, I try to...

Bike MS Suncoast Challenge 600K raised

February 17, 2025

Embracing professional generosity-reinforcing the belief that success is not solely measured by personal achievements but also by the positive impact we have on others

Last week, someone asked me why I posted a fundraiser for MS on LinkedIn, suggesting that this was a business platform, not Facebook....

Bike MS Suncoast Challenge 600K raised

February 12, 2025

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

With Tubi simulcasting the Super Bowl—and even one-upping broadcast by doing it in 4K—broadcast and cable have finally completed the...

Bike MS Suncoast Challenge 600K raised

February 11, 2025

Ever feel like you’re spinning your wheels, you’re not stuck. You’re building something. Keep showing up. Keep moving forward. There is power in doing something consistently well with purpose

I just started getting ready for my Bike MS ride  at the end of March, and all donations are welcome! Link to donate to My Bike MS Ride...

Bike MS Suncoast Challenge 600K raised

February 6, 2025

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

In 2017, after three decades in broadcasting and cable, I tapped out. I thought I was just burned out because I worked for a good company...

Bike MS Suncoast Challenge 600K raised

February 4, 2025

I ride in Bike MS for the 1 million people in the U.S. who can't.

I’m asking you to join me.  Not on the road, but in spirit. Your donation—no matter the size—fuels groundbreaking research, life-changing...

Bike MS Suncoast Challenge 600K raised

January 22, 2025

I’ll be pushing the pedals out there, but I need your help to make this effort meaningful.

As the saying goes, the show must go on . And for the Romp To Cure MS Team, it will—no matter the challenges. The end of 2024 was a rough...

Bike MS Suncoast Challenge 600K raised

January 17, 2025

Advertising budgets follow viewers. Ad revenue on Streaming | CTV has not kept pace with viewing time spent. I am not Nostradamus, but it is easy to predict that will change in 2025 and beyond

Yesterday, I shared a post about Fox-owned Tubi streaming the Super Bowl, and it got me reflecting on just how quickly CTV | Streaming...

Bike MS Suncoast Challenge 600K raised

January 16, 2025

How FAST things have changed. Fox will stream Super Bowl 59 on Tubi: Cord Cutters Can Watch the Big Game Free on 2/9/25. Another Touchdown for Streaming

ChatGPT created immage Wow, how FAST things have shifted! Streaming has undeniably become the preferred choice for viewers. This trend is...

Bike MS Suncoast Challenge 600K raised

December 27, 2024

Netflix Scores Touchdown with Christmas Day NFL Debut. Streaming is the MVP

Netflix's inaugural streaming of live NFL games on Christmas Day proved a resounding success, surpassing Peacock's viewership for the...

Bike MS Suncoast Challenge 600K raised

December 20, 2024

In this rapidly evolving media landscape, businesses must adapt their advertising strategies & partner with the right experts to ensure their messaging resonates.

Cable Penetration below 50% and falling chart from CHAT GPT The way we consume television and cable has dramatically transformed over the...

Bike MS Suncoast Challenge 600K raised

December 12, 2024

The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken

The truth can be difficult to accept, but even cable executives are beginning to acknowledge it. Recently, Charter Communications, the...

Bike MS Suncoast Challenge 600K raised

November 16, 2024

Tyson Paul Netflix- wasn’t perfect, but it was a bold leap forward for streaming live sports and events. The future of streaming continues to shine brighter, and we’ll learn from moments like this.

I am reading the headlines about the Mike Tyson vs. Jake Paul fight on 11/15/24, and they’re not pretty: streaming glitches, buffering...

Bike MS Suncoast Challenge 600K raised

November 7, 2024

Ever feel like you’re living the same day on repeat? Like you're in your own personal Groundhog Day? For me, this repetition isn’t a rut—it’s a ritual

It’s how I prepare my mind and body for the day ahead. Over the past four years, I've probably missed my routine 40-50 times, and each...

Bike MS Suncoast Challenge 600K raised

November 1, 2024

2 hurricanes, 2 totaled cars, home gutted, complexities of flood, homeowner's, & car insurance, running my business tackling life's tasks 24 hrs a day not enough

Life can throw us unexpected curveballs. I've always struggled with finding a work-life balance. After navigating two hurricanes, two...

Bike MS Suncoast Challenge 600K raised

October 14, 2024

It shouldn't take a hurricane, an emergency, or a crisis for people to come together, help one another, and act with kindness.

It shouldn't take a hurricane, an emergency, or a crisis for people to come together, help one another, and act with kindness. I've seen...

Bike MS Suncoast Challenge 600K raised

October 4, 2024

My wife & son are safe, there’s nothing more important than that. Like thousands of others, my home flooded during the hurricane, my heart goes out to all impacted. Count blessings, not losses

Stay strong, and remember that while recovery may not be quick or easy, everything will be okay in time. As the saying goes, “Good things...

Bike MS Suncoast Challenge 600K raised

September 8, 2024

Bring your A Game, you worked hard to set up an appointment. Work just as hard on your presentation & research

One of my favorite scenes from my cousin Vinny the stuttering lawyer walks away like he nailed it You identify a potential client & track...

Bike MS Suncoast Challenge 600K raised

September 3, 2024

Do you ever find inspiration in people you don't know? https://pushups4parkinsons.org/

Do you ever find inspiration in people you don't know? I do, all the time, and it’s something I cherish. It happens when I witness...

Bike MS Suncoast Challenge 600K raised

August 28, 2024

While the words 'expert' and 'experience' share the first 5 letters, they often diverge in meaning

While the words "expert" and "experience" share many letters, the concepts they represent are quite distinct. Experience alone doesn't...

Bike MS Suncoast Challenge 600K raised

August 25, 2024

I may have a lot of weeds but at least they are green.

Driving home the other day, I noticed that from 100 feet away, that my yard and my neighbor's looked green. I take pride in my yard and...

Bike MS Suncoast Challenge 600K raised

August 23, 2024

Where has the objectivity gone?

Having spent 38 years in the media industry, I make it a point to watch all major channels when newsworthy events occur to gain a...

Bike MS Suncoast Challenge 600K raised

August 16, 2024

CTV & Streaming is rapidly becoming the dominant platform. With each passing year, the influence of CTV | Streaming on local TV stations, cable & Major League Sports grows stronger

The trajectory of video consumption is clear: CTV & Streaming is rapidly becoming the dominant platform for entertainment, news, and...

Bike MS Suncoast Challenge 600K raised

August 14, 2024

Who would have predicted 5 years ago that Post Malone would do songs with Morgan Wallen, Beyoncé, Blake Shelton & and Taylor Swift Who would have predicted that…

Who would have imagined five years ago that Post Malone would collaborate with artists like Morgan Wallen, Beyoncé, Blake Shelton, and...

Bike MS Suncoast Challenge 600K raised

August 9, 2024

How Fencing and Streaming | CTV are similar.

At first glance, it’s easy to explain what something is. Fencing? It’s like sword fighting, only better—no one bleeds, at the end of the...

Bike MS Suncoast Challenge 600K raised

August 8, 2024

During an interview, an Olympic athlete said, "My lane, my race." That simple phrase stuck with me, and I hope it resonates with you too.

I have been spending my free time glued to the Olympics, captivated by the incredible skill and poise of the athletes. Watching them push...

Bike MS Suncoast Challenge 600K raised

August 6, 2024

The 2024 Paris Olympics are captivating the world with extraordinary athletic feats & coverage. America's top athletes are going for the Gold. Music legend, Snoop Dogg, is also in for the gold.

I have been enjoying watching the Olympics, and the Snoop Dog cameos have been great. The athletes are doing their thing and so is Snoop....