We’ve all seen trick plays in football.

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There’s a lot of movement. A lot of players touching the ball.

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It can look like organized chaos.

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And while we love the activity, sometimes all that movement doesn’t move the ball forward.

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Fumbled. Intercepted. Or just a broken play.

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Sometimes the problem isn’t the talent on the field. It’s how many hands the ball has to go through before it gets where it’s supposed to go.

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I think about CTV advertising the same way.

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I built ConnectADtv to work the opposite way.

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I work with the client, build the strategy, work inside the DSPs and tech stack, and work with publishers to access the best inventory at favorable CPMs.

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Fewer handoffs. Fewer layers. No trick plays.

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When I make a campaign recommendation, it’s because I understand it, I’ve tested it, I believe in it, and I’m willing to stand behind it.

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I am hands-on from launch through post-campaign reporting.

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Large companies aren’t bad. They have incredibly talented people.

They just tend to have more players on the field. And every additional handoff creates another opportunity for the original objective to get lost along the way.

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Sometimes the shortest path to the end zone is keeping the ball in the hands of the person who knows where it’s supposed to go.

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