^{You don’t know what you haven’t seen until you see it.}

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I do realize that sounds ridiculous but keep reading and if you dont want to read that is fine but watch this 5 minute video.

It will either move you or you have a heart of stone.

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Last night, I turned on the TV, and my display opened up a massive grid of apps (I have them all from being in the CTV business).

As I flipped through recommendations, I landed on an episode of America’s Got Talent, a show I rarely watch.

Following an unskippable commercial break (CTV plug), a spoken-word poet named Brandon Leake took the stage.

Normally, I would have changed the channel. A show I don’t follow, poetry (not my thing). The judges seemed just as skeptical.

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But then, he spoke.

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The moment the words left his mouth, he completely arrested attention.

It was raw stage presence, an explosion of clarity, positivity, devotion to his craft…

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He was drawing directly from real, gritty life experiences to tell a story that connected with everyday people.

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As soon as his first poem ended, I immediately searched for his other performances.

I didn’t just want to watch more; I had a strong urge to share what I just experienced. That’s why I’m writing this now.

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_{Switching to my business mindset, the flow of unexpected inspiration or desire as a marketer crystallized into these steps.}

_{Exposure (advertising) breeds}

_{‍Curiosity, which drives}

_{‍Exploration (digital search) eventually leading to}

_{‍Involvement or Purchase and sharing outcomes based on the overall experience.}

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Once something clicks, either emotionally or intellectually, the brain automatically pulls itself deeper into the narrative.

That is the precise moment passion and brand alignment are born.

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The greatest marketers, creators, innovators, and leaders don't just sell a product or service.

They break through the  noise to introduce their audience to profound possibilities they didn't even know existed.

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You don’t know what you haven’t seen until you see it.

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This isn't an endorsement for Brandon Leake. I don't know anything about him beyond the few minutes I watched. I do know this: in a matter of a few minutes, a screen introduced me to a perspective I didn't know I was missing, and I walked away entirely inspired.

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