What’s killing local TV? You might be surprised.

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The people.
Top talent is disappearing. Top management is being regionalized. We’re slowly losing the local in local television.

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The sales model.
Great TV sellers once specialized in selling their core product: local television. Today, everyone is a multiplatform expert (really). Somewhere along the way, the core product became an afterthought.

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When sales organizations treat their core product as if it has little value, eventually advertisers will believe them.

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The product.
Not the programming, but the commercial break structure. Schedules struggle to post for a reason. Eventually, advertisers will find a medium they trust more.

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I spent most of my career in local TV. I hope it succeeds.

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But sometimes the biggest threat isn’t coming from the outside. It’s coming from within.

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