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Robert Eckelman

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Experience in advertising and marketing changes what you see.

Experiences changes what you see

You can look at the exact same market, industry, or strategy years later and see something completely different.‍The object hasn't changed, your perspective has.‍The longer I do this, the more I notice things I would have completely missed two decades ago.

Experience changes what you see.

Before you react to something, slow down for a minute.

Don't just look at it from where you're standing today. Try looking at it through the eyes of yourself five or ten years from now.

You might be surprised by what suddenly becomes visible.

It’s no secret that I’ve been rewatching the oldies. Right now, I’m working through Bewitched (Season 1). Back then, a season had 36 episodes, so I’ve made a serious commitment.

I noticed something the other night: Dick York (the original Darrin) reminds me of Jim Carrey.

Actually, since Dick York came first, I guess Jim Carreyreminds me of Dick York.

Watch the eyes, the tight lips, the physical comedy when he’s frustrated. Once you see it, you can't unsee it.

Something else strikes me watching these old shows.

As a kid, I never noticed everyone smoking or having midday cocktails on TV. It was just normal.

Today, it jumps off the screen.

That's what experience does.

You can look at the exact same market, industry, or strategy years later and see something completely different.

The object hasn't changed, your perspective has.

The longer I do this, the more I notice things I would have completely missed two decades ago.

Sometimes, moving forward requires looking backward.

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