On Friday, May 8th, at 2pm, I lost my dog, Macy, after 14 years.

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She took a piece of my heart with her.

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But this is not a sad post.

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In 2019, I wrote about the business lessons her sister Lucky taught me. Today I'm adding Macy's chapter.

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𝗕𝗲 𝗛𝗮𝗽𝗽𝘆

Every morning was like the first time she'd ever seen me. Greet people that way. It changes the room.

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𝗕𝗲 𝗔𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝘃𝗲

A tiny piece of chicken changed her entire world. Never underestimate what genuine gratitude does for a client relationship.

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𝗕𝗲 𝗖𝘂𝗿𝗶𝗼𝘂𝘀

She once watched bees for hours. I now invest the first hour of every day in learning. The results have been remarkable.

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𝗕𝗲 𝗟𝗼𝘆𝗮𝗹

Macy was Velcro she never left my side. When I worked for a large corporation, my loyalty was split between my company and my clients. That tension was real, and clients felt it. Now 100% of my loyalty belongs to my clients. I feel like part of their team. There's a real difference.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗗𝗲𝗲𝗽𝗹𝘆

She could hear the difference between the UPS truck and the mail carrier. She sensed a storm 15 minutes before the first raindrop. Imagine understanding your clients at that level.

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𝗘𝗻𝗷𝗼𝘆 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗗𝗼

She played frisbee until she fell over. Pure joy. Do what you love you'll do it better and longer.

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𝗡𝗲𝘃𝗲𝗿 𝗦𝘁𝗼𝗽 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴

If you're not getting better, you're getting worse. I just launched Dynamic CTV | OTT Ads that update a TV commercial every 24 hours based on live inventory. If Macy could study bees for hours, I can master what's next.

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Rest easy, Macy, and thank you for 14 years.

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