Last night I watched Season 1, Episode 1 of Bewitched. Yep. 1964.

‍

Samantha could wiggle her nose and make just about anything happen.

‍

I can’t wiggle my nose. But with a shake of my remote, I can watch just about anything I want.

And that, in a nutshell, is what has changed about television.

‍

When I started ConnectADtv, CTV was a very different business. Since inception 1/1/2018, we have been

‍‍

Small enough to care and large enough to specialize. Without the bureaucracy of a large company, we move as fast as or faster than the industry itself.
‍

We now offer program-level reporting across a significant portion of our inventory. Our clients are showing up across everything from Survivor, Landman and Dutton Ranch to Sterling Point, Ride or Die and Netflix...

And football season is right around the corner and our playbook is ready.

‍

Here’s the bigger point: Great programming is personal.

‍

People love to debate what qualifies as “premium” CTV inventory.

I think we sometimes miss the forest for the streaming apps.

‍

CTV isn’t ultimately about the program. It’s about the audience.

‍

We separate inventory into buckets like sports, news, premium networks, and FAST channels because it gives us more levers to optimize. Cast a strategically broad net first, then use data to find where the right audience is actually watching.

And “premium” is personal.

‍

If someone actively chooses a program, sits down in front of the big screen and watches it, that content is pretty premium to that viewer.

‍

Apparently, for me last night, premium television was Bewitched.

Who knew?

‍

Although after completely rewatching Cheers, Frasier, and Seinfeld, maybe I should have seen this coming

‍