Robert Eckelman

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Core principles behind the new ConnectADtv logo. We want your input: which version do you like best?

Keep it simple‍, Make it easy to read, Instantly recognizable, Communicate what the company does, Ensure it works across any background or format.

I am thinking about evolving the ConnectADtv logo, and I would like your input.

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Below is our original logo from 2018, along with three new concepts. Which one do you think hits best?

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When I launched ConnectADtv eight years ago, I needed a logo, so I built one. I am not a graphic designer, but I’ve always held a few core principles about what makes a good logo

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Keep it simple

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Make it easy to read.

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Instantly recognizable.

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Communicate what the company actually does.

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Ensure it works across any background or format.

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Now it is time to evolve, not a complete redesign.

I want to keep our original DNA, but modernize the execution so it’s even cleaner and instantly communicates Connected TV and streaming.

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The new concepts all feel like ConnectADtv, but each handles the "TV" element a little differently.

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Which one works best: #1, #2, or #3?

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Core principles behind the new ConnectADtv logo. We want your input: which version do you like best?

Keep it simple‍, Make it easy to read, Instantly recognizable, Communicate what the company does, Ensure it works across any background or format.

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Core principles behind the new ConnectADtv logo. We want your input: which version do you like best?

Recent Posts

ConnectADtv- Fewer Handoffs. Fewer Layers. No Trick Plays.

Core principles behind the new ConnectADtv logo. We want your input: which version do you like best?

CTV If you're going to tell me, be prepared to show me.

SAY NO. MORE YESES WILL COME.

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