Sometimes the best way to grow is to stop adding things.

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We’re constantly told to expand.

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Add another service.
Chase another opportunity.
Find another revenue stream.

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But every time you say yes to something new, you’re also deciding where to spend your time, attention and energy.

And those are finite.

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I have several friends who are always encouraging me to expand into other forms of media.

My response is usually the same:

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Stop telling me to do more. I’ve found my lane. It is CTV

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I can add search, social, YouTube and other services...

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But I have intentionally chosen not to.

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What I’ve figured out in my 62 laps around the sun is that I’m better when I’m focused.

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I understand my business better. I have more time for my clients. I can actually work on their campaigns instead of just managing a growing list of services.

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‍Growth doesn’t always come from adding more.

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Sometimes it comes from getting really good at what you’ve already decided matters.

And having the discipline to say no to everything else.

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