When nobody is questioning your relevance, you don’t spend much time announcing that you’re still relevant.

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I often read posts saying “TV isn’t dying.”

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Funny thing: most of those posts are written by people in the traditional TV business.

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You rarely hear anyone in CTV saying, “CTV isn’t dying.”

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For the record, I don’t think TV is dying. And I hope it lasts a long time.

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Much of what we watch on streaming still comes from the incredible content engines built by broadcast and cable.

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When the microwave was invented, the oven didn’t disappear. We simply had another way to cook.

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That’s how I see CTV.

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TV isn’t dying. The delivery system is changing.

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Consumers can watch what they want, when they want. They can watch free, much like over-the-air TV, through FAST services. Or they can subscribe, much like cable. The screen is still there. The programming is still there. What’s changing is how we get to it.

And consumers are increasingly deciding that streaming offers them greater choice, convenience and value.

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Which brings me back to where I started:

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When nobody is questioning your relevance, you don’t spend much time announcing that you’re still relevant.

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