Never underestimate the power of a good story.

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Thank you to everyone who took the time to weigh in on the ConnectADtv logo redesign. I listened to all of it.

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The retro TV and the modern flat screen pretty much divided the room.

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At some point, I have to stop counting votes and trust my instincts.

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I’m going with the retro TV.

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Because it tells our story.

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I spent most of my career in traditional television before starting ConnectADtv. Today, we specialize in Connected TV.

The technology has changed dramatically. The screens have changed. The way we target, buy, and measure television has changed.

But it’s still TV.

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The Evolution of TV Advertising.

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The process gave me another idea for our logo: use it to tell stories bigger than ours.

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We’ve been personally impacted by MS, breast cancer, Alzheimer’s, and Parkinson’s.

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During each cause’s awareness month, we’ll change our logo colors to show our support. We will also make a financial donation.

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Orange for MS.

Pink for breast cancer.

Purple for Alzheimer’s.

Red for Parkinson’s.

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Same logo. Same identity. Different colors for causes that matter.

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Awareness is good. Action is better.

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That’s our story. And I’m sticking to it.

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