One of the best things about Connected TV (CTV) isn't just discovering what's new. It's rediscovering what was great all along.

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The other night, my wife and I watched an old episodes of Rowan & Martin's Laugh-In. It was wild seeing stars who are gone now looking young again. They were smoking during the opening monologue. I had completely forgotten that, but somehow I still remembered the go-go dancers.

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The next night, I found myself deep into classic Saturday Night Live and came across the "Royal Deluxe" sketch. It was a luxury car that rode so smoothly a rabbi could perform a circumcision in the back seat while the driver bounced through potholes and swerved around obstacles.

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https://www.tiktok.com/@thealmanac77/video/7349628101665557766?lang=en

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Ridiculous. Inappropriate. Absolutely hilarious.

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It struck me that comedy back then had one job: make people laugh. It didn't care who you voted for, what side you were on, or whether anyone might be offended. It just went for the laugh.

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In our industry, we spend a lot of time talking about impressions, reach, FAST channels, and vMVPDs. All important topics. But we don't talk enough about one of CTV's biggest strengths: it's a time machine.

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With one click, I can jump from today's hottest series to shows and movies I haven't seen in decades. CTV has turned my remote into a DeLorean, capable of time travel. Tommy Boy gets me every time. So does Jaws. Great content doesn't have an expiration date.

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