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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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CTV | OTT Viewership & Time Spent watching disproportionately growing over linear

Robert Eckelman

Apr 16, 20201 min read

Good things come out of change

Robert Eckelman

Apr 10, 20201 min read

People will return in droves. How will you direct them to your store

People will return in droves. How will you direct them to your store

People will return in droves. How will you direct them to your store

Robert Eckelman

Mar 25, 20201 min read

Clients will let us know what information they need now is the time to follow their clues.

Clients will let us know what information they need now is the time to follow their clues.

Clients will let us know what information they need now is the time to follow their clues.

Robert Eckelman

Mar 23, 20201 min read

It is not time to chest pound, it is time to hold hands, even if it is from 6 feet away

Robert Eckelman

Mar 19, 20201 min read

Advertisers want CTV | OTT and so do the big networks

Advertisers want CTV | OTT and so do the big networks

Advertisers want CTV | OTT and so do the big networks

Robert Eckelman

Mar 19, 20201 min read

The last few weeks have been challenging. There are more challenges to come.

Robert Eckelman

Mar 17, 20201 min read

Roku predicts 50% of US
HH will cut the cord 2024

Roku predicts 50% of US
HH will cut the cord 2024

Roku predicts 50% of US HH will cut the cord 2024

Robert Eckelman

Mar 12, 20201 min read

Cable & Satellite currently 65%, it's headed lower & the lost audience is in Prime Spending Years

Cable & Satellite currently 65%, it's headed lower & the lost audience is in Prime Spending Years

Cable & Satellite currently 65%, it's headed lower & the lost audience is in Prime Spending Years

Robert Eckelman

Feb 25, 20201 min read

U.S. Cable & Satellite lose 6,000,000 subscribers in 2019. Currently 65% How low will it go?

U.S. Cable & Satellite lose 6,000,000 subscribers in 2019. Currently 65% How low will it go?

U.S. Cable & Satellite lose 6,000,000 subscribers in 2019. Currently 65% How low will it go?

Robert Eckelman

Feb 22, 20201 min read

Even those in local CTV | OTT advertising need inspiration :)

Robert Eckelman

Feb 20, 20201 min read

Have you ever heard a word & said "Yeah, That's It" SISU- 4 letter word huge concept

Robert Eckelman

Feb 7, 20201 min read

Things do not have to be marked Fragile to be just that.

Robert Eckelman

Jan 27, 20201 min read

7 thoughts to kick off a great week

Robert Eckelman

Jan 27, 20201 min read

Great Creative, Optimal Reach, Personalized Message, does that matter if Audience Targeting is off?

Great Creative, Optimal Reach, Personalized Message, does that matter if Audience Targeting is off?

Great Creative, Optimal Reach, Personalized Message, does that matter if Audience Targeting is off?

Robert Eckelman

Jan 22, 20201 min read

100 Million Active CTV | OTT Users on only 3 Services, that is a lot of streaming

100 Million Active CTV | OTT Users on only 3 Services, that is a lot of streaming

100 Million Active CTV | OTT Users on only 3 Services, that is a lot of streaming

Robert Eckelman

Jan 9, 20201 min read

I am apt to set goals over New Year's resolutions. I make goals public so I am held accountable

Robert Eckelman

Jan 8, 20201 min read

CTV | OTT Keeps getting better. It keeps getting easier also. Everyone wins.

Robert Eckelman

Jan 7, 20201 min read

4 thought starters for the New Year.

4 thought starters for the New Year.

4 thought starters for the New Year.

Robert Eckelman

Jan 3, 20201 min read

Even Inside Major Media companies the BUZZ is focused on CTV | OTT not their legacy Channels

Even Inside Major Media companies the BUZZ is focused on CTV | OTT not their legacy Channels

Even Inside Major Media companies the BUZZ is focused on CTV | OTT not their legacy Channels

Robert Eckelman

Dec 27, 20191 min read

CTV = Connected TV | OTT = Over The Top TV

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