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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Netflix looking to net sky-high CPMs without measurement & audience segmentation that is standard

Netflix looking to net sky-high CPMs without measurement & audience segmentation that is standard

Netflix looking to net sky-high CPMs without measurement & audience segmentation that is standard

Robert Eckelman

Sep 2, 20221 min read

NBC moving shows, potentially pulling an hour of prime, future-proofing their business

Robert Eckelman

Sep 1, 20223 min read

Disney, NBCU, CBS...streaming first. This is pure Diffusion of Innovation at work.

Robert Eckelman

Aug 31, 20223 min read

NBC's plan to cut 1 hour of prime is preliminary but it does have a sense of inevitability

Robert Eckelman

Aug 30, 20222 min read

NBC may cut an hour of Primetime. A win for network & local stations, but a loss for broadcast

Robert Eckelman

Aug 29, 20221 min read

Peleton to Amazon- this is the first time Peloton has sold products outside of their own site

Peleton to Amazon- this is the first time Peloton has sold products outside of their own site

Peleton to Amazon- this is the first time Peloton has sold products outside of their own site

Robert Eckelman

Aug 25, 20221 min read

Streaming topples cable as the most popular way US Households watch television maybe...

Streaming topples cable as the most popular way US Households watch television maybe...

Streaming topples cable as the most popular way US Households watch television maybe...

Robert Eckelman

Aug 22, 20221 min read

Like the Beanstalk CTV keeps growing, no water needed.

Like the Beanstalk CTV keeps growing, no water needed.

Like the Beanstalk CTV keeps growing, no water needed.

Robert Eckelman

Aug 12, 20221 min read

By the end of 2023, less than 50% of US households will have a traditional pay TV subscription.

By the end of 2023, less than 50% of US households will have a traditional pay TV subscription.

By the end of 2023, less than 50% of US households will have a traditional pay TV subscription.

Robert Eckelman

Aug 12, 20221 min read

CTV | Streaming continuing to get better for viewers, advertisers and marketers,

Robert Eckelman

Aug 10, 20221 min read

The benefit or disadvantage of working from home depends on what point you're at in your career.

Robert Eckelman

Aug 8, 20221 min read

It is taking a long time for this cookie to crumble. This makes me a happy cookie monster

It is taking a long time for this cookie to crumble. This makes me a happy cookie monster

It is taking a long time for this cookie to crumble. This makes me a happy cookie monster

Robert Eckelman

Jul 27, 20221 min read

This reversal is faster than the shut down of CNN+. This is an update to the update Hulu’s position

This reversal is faster than the shut down of CNN+. This is an update to the update Hulu’s position

This reversal is faster than the shut down of CNN+. This is an update to the update Hulu’s position

Robert Eckelman

Jul 27, 20221 min read

Hulu making headlines is nothing new these days, Streaming | CTV | OTT gets a lot of ink...

Hulu making headlines is nothing new these days, Streaming | CTV | OTT gets a lot of ink...

Hulu making headlines is nothing new these days, Streaming | CTV | OTT gets a lot of ink...

Robert Eckelman

Jul 27, 20221 min read

I could be streaming #1 fan, but NFL+ seems like a Hail Mary Pass

I could be streaming #1 fan, but NFL+ seems like a Hail Mary Pass

I could be streaming #1 fan, but NFL+ seems like a Hail Mary Pass

Robert Eckelman

Jul 26, 20221 min read

I have been on a news cleanse, but these headlines are too good to ignore

I have been on a news cleanse, but these headlines are too good to ignore

I have been on a news cleanse, but these headlines are too good to ignore

Robert Eckelman

Jul 25, 20221 min read

Deal with the faults of others as gently as your own. 1 from me 10 from Sam

Deal with the faults of others as gently as your own. 1 from me 10 from Sam

Deal with the faults of others as gently as your own. 1 from me 10 from Sam

Robert Eckelman

Jul 11, 20221 min read

Still Growing, 87% of U.S. Households have 1 or more CTV devices

Still Growing, 87% of U.S. Households have 1 or more CTV devices

Still Growing, 87% of U.S. Households have 1 or more CTV devices

Robert Eckelman

Jul 8, 20221 min read

26% of the U.S. Trusts the media. That is lower than any other country in the world.

26% of the U.S. Trusts the media. That is lower than any other country in the world.

26% of the U.S. Trusts the media. That is lower than any other country in the world.

Robert Eckelman

Jul 7, 20221 min read

What is a social influencer? Where do they influence?

What is a social influencer? Where do they influence?

What is a social influencer? Where do they influence?

Robert Eckelman

Jun 27, 20221 min read

CTV = Connected TV | OTT = Over The Top TV

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