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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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“You can’t wait until life isn’t hard anymore before you decide to be happy,”- Jane Marczewski

Robert Eckelman

Jun 13, 20211 min read

I am happiest when I have nothing to do. That does not mean I do nothing.

I am happiest when I have nothing to do. That does not mean I do nothing.

I am happiest when I have nothing to do. That does not mean I do nothing.

Robert Eckelman

Jun 10, 20211 min read

Great Ad for Cloos Eyewear, if you watched Tom Brady toss the Lombardi Trophy from boat to boat

Great Ad for Cloos Eyewear, if you watched Tom Brady toss the Lombardi Trophy from boat to boat

Great Ad for Cloos Eyewear, if you watched Tom Brady toss the Lombardi Trophy from boat to boat

Robert Eckelman

Jun 7, 20211 min read

Before you write your next ad, film your next scene, commit to your next cause,

Before you write your next ad, film your next scene, commit to your next cause,

Before you write your next ad, film your next scene, commit to your next cause,

Robert Eckelman

Jun 7, 20211 min read

Largest US companies started small, by only a few people, with a vision for greatness, less than 46

Largest US companies started small, by only a few people, with a vision for greatness, less than 46

Largest US companies started small, by only a few people, with a vision for greatness, less than 46

Robert Eckelman

May 27, 20211 min read

Cord Cutting continuing to have a massive impact on the way we watch our favorite shows

Cord Cutting continuing to have a massive impact on the way we watch our favorite shows

Cord Cutting continuing to have a massive impact on the way we watch our favorite shows

Robert Eckelman

May 21, 20212 min read

Always learning, consistently sharing, becoming better by the day.

Always learning, consistently sharing, becoming better by the day.

Always learning, consistently sharing, becoming better by the day.

Robert Eckelman

May 21, 20211 min read

Jim Cramer, completely honest about what he thought of the AT&T Time Warner merger

Robert Eckelman

May 18, 20211 min read

Affirmation of thought, mindset, and success. May this post lead you to great outcomes-SISU

Affirmation of thought, mindset, and success. May this post lead you to great outcomes-SISU

Affirmation of thought, mindset, and success. May this post lead you to great outcomes-SISU

Robert Eckelman

May 18, 20211 min read

The early bird gets the worm- Starting something early maximizes potential outcomes.

The early bird gets the worm- Starting something early maximizes potential outcomes.

The early bird gets the worm- Starting something early maximizes potential outcomes.

Robert Eckelman

May 12, 20213 min read

According to the Pew Research Center, Traditional Cable and Satellite now are at 56%

According to the Pew Research Center, Traditional Cable and Satellite now are at 56%

According to the Pew Research Center, Traditional Cable and Satellite now are at 56%

Robert Eckelman

Apr 21, 20211 min read

72% of U.S Brand Marketers & Agencies say CTV more effective than linear TV

Robert Eckelman

Apr 15, 20211 min read

We invest 10-15 hours a week learning so we can help my clients achieve the best CTV has to deliver

We invest 10-15 hours a week learning so we can help my clients achieve the best CTV has to deliver

We invest 10-15 hours a week learning so we can help my clients achieve the best CTV has to deliver

Robert Eckelman

Apr 14, 20211 min read

CTV & OTT close, but not the same thing

CTV & OTT close, but not the same thing

CTV & OTT close, but not the same thing

Robert Eckelman

Apr 9, 20211 min read

As consumers seek lower-cost & better ad-supported premium streaming consumers are willing

Robert Eckelman

Apr 8, 20211 min read

Advertisers and Viewers have new options.

Advertisers and Viewers have new options.

Advertisers and Viewers have new options.

Robert Eckelman

Apr 7, 20211 min read

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Robert Eckelman

Mar 31, 20212 min read

Ultimately, the quid pro quo of the internet- you must give to get- will persist.

Ultimately, the quid pro quo of the internet- you must give to get- will persist.

Ultimately, the quid pro quo of the internet- you must give to get- will persist.

Robert Eckelman

Mar 24, 20211 min read

Consumer Spending Shifted in 2020 Due To Covid. What It Look Like In 2021

Consumer Spending Shifted in 2020 Due To Covid. What It Look Like In 2021

Consumer Spending Shifted in 2020 Due To Covid. What It Look Like In 2021

Robert Eckelman

Mar 24, 20211 min read

More than 1 Billion streamed, 2021 March Madness most streamed ever. 68% of impressions on CTV.

More than 1 Billion streamed, 2021 March Madness most streamed ever. 68% of impressions on CTV.

More than 1 Billion streamed, 2021 March Madness most streamed ever. 68% of impressions on CTV.

Robert Eckelman

Mar 23, 20211 min read

CTV = Connected TV | OTT = Over The Top TV

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