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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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I do not take credit for these words of wisdom, but I do for sharing them

I do not take credit for these words of wisdom, but I do for sharing them

I do not take credit for these words of wisdom, but I do for sharing them

Robert Eckelman

Oct 15, 20201 min read

CTV always getting better.

CTV always getting better.

CTV always getting better.

Robert Eckelman

Oct 12, 20201 min read

If you can't beat them, join them. Cable networks migrating to FASTs

Robert Eckelman

Oct 9, 20201 min read

Great Podcast on CTV, just the facts from eMarketer. 25 minutes that may save hours.

Great Podcast on CTV, just the facts from eMarketer. 25 minutes that may save hours.

Great Podcast on CTV, just the facts from eMarketer. 25 minutes that may save hours.

Robert Eckelman

Oct 8, 20201 min read

Working from home can be a pain in the neck, here is a solution & 4 more tips for productivity.

Working from home can be a pain in the neck, here is a solution & 4 more tips for productivity.

Working from home can be a pain in the neck, here is a solution & 4 more tips for productivity.

Robert Eckelman

Oct 6, 20201 min read

I remember my bright yellow Sony Walkman, my brick-sized mobile phone, my first big-screen TV...

I remember my bright yellow Sony Walkman, my brick-sized mobile phone, my first big-screen TV...

I remember my bright yellow Sony Walkman, my brick-sized mobile phone, my first big-screen TV...

Robert Eckelman

Oct 2, 20201 min read

I spend the first 5 minutes and last 5 minutes of every day the same way

Robert Eckelman

Oct 1, 20201 min read

CTV | OTT It just keeps getting better for viewers and local advertisers. Just added Survivor...

CTV | OTT It just keeps getting better for viewers and local advertisers. Just added Survivor...

CTV | OTT It just keeps getting better for viewers and local advertisers. Just added Survivor...

Robert Eckelman

Sep 3, 20201 min read

Ouch, I had a horrible screen share call. Now what.

Ouch, I had a horrible screen share call. Now what.

Ouch, I had a horrible screen share call. Now what.

Robert Eckelman

Sep 2, 20201 min read

As a leader in a large company, my loyalty was split between company & client. Now I am 100% client

As a leader in a large company, my loyalty was split between company & client. Now I am 100% client

As a leader in a large company, my loyalty was split between company & client. Now I am 100% client

Robert Eckelman

Aug 23, 20201 min read

There is a lot of confusion surrounding CTV and OTT, rest assured they ARE different.

There is a lot of confusion surrounding CTV and OTT, rest assured they ARE different.

There is a lot of confusion surrounding CTV and OTT, rest assured they ARE different.

Robert Eckelman

Aug 17, 20201 min read

MoffettNathanson estimates that the traditional pay-TV could disappear in 12 years.

MoffettNathanson estimates that the traditional pay-TV could disappear in 12 years.

MoffettNathanson estimates that the traditional pay-TV could disappear in 12 years.

Robert Eckelman

Aug 17, 20201 min read

Hulu’s ad-supported tier is getting cheaper. Annual plan for existing customers 59.99

Hulu’s ad-supported tier is getting cheaper. Annual plan for existing customers 59.99

Hulu’s ad-supported tier is getting cheaper. Annual plan for existing customers 59.99

Robert Eckelman

Aug 10, 20201 min read

What is the difference between CTV and OTT?

What is the difference between CTV and OTT?

What is the difference between CTV and OTT?

Robert Eckelman

Aug 7, 20201 min read

The economy of the Internet is fueled in a large part by advertising and marketing

The economy of the Internet is fueled in a large part by advertising and marketing

The economy of the Internet is fueled in a large part by advertising and marketing

Robert Eckelman

Aug 6, 20201 min read

A sight to see, music & sound to link audio to video. Creating an emotional connection in seconds...

A sight to see, music & sound to link audio to video. Creating an emotional connection in seconds...

A sight to see, music & sound to link audio to video. Creating an emotional connection in seconds...

Robert Eckelman

Jul 31, 20201 min read

Ouch, My dogs are barking (my feet hurt). COVID is now impacting my foot fashion

Ouch, My dogs are barking (my feet hurt). COVID is now impacting my foot fashion

Ouch, My dogs are barking (my feet hurt). COVID is now impacting my foot fashion

Robert Eckelman

Jul 29, 20201 min read

Is your advertising and marketing keeping pace with the evolution of media?

Is your advertising and marketing keeping pace with the evolution of media?

Is your advertising and marketing keeping pace with the evolution of media?

Robert Eckelman

Jul 23, 20201 min read

70% of Hulu subscribers are on the
Ad-Supported plan

70% of Hulu subscribers are on the
Ad-Supported plan

70% of Hulu subscribers are on the Ad-Supported plan

Robert Eckelman

Jul 23, 20201 min read

Que it up maestro and bring me some blueberries :)

Que it up maestro and bring me some blueberries :)

Que it up maestro and bring me some blueberries :)

Robert Eckelman

Jul 22, 20201 min read

CTV = Connected TV | OTT = Over The Top TV

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