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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

Robert Eckelman

Jul 15, 20212 min read

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

Robert Eckelman

Jul 13, 20211 min read

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

Robert Eckelman

Jul 12, 20211 min read

Lightning strikes, wife screams, dog #1 in the closet #2 in the bathroom, computer modem dies...

Lightning strikes, wife screams, dog #1 in the closet #2 in the bathroom, computer modem dies...

Lightning strikes, wife screams, dog #1 in the closet #2 in the bathroom, computer modem dies...

Robert Eckelman

Jun 30, 20211 min read

Make waves, challenge the traditional, change beliefs, shatter boundaries...I want to be a disrupter

Make waves, challenge the traditional, change beliefs, shatter boundaries...I want to be a disrupter

Make waves, challenge the traditional, change beliefs, shatter boundaries...I want to be a disrupter

Robert Eckelman

Jun 28, 20212 min read

BMO Capital forecasts CTV Ad Investment to grow at 23% through 2030

BMO Capital forecasts CTV Ad Investment to grow at 23% through 2030

BMO Capital forecasts CTV Ad Investment to grow at 23% through 2030

Robert Eckelman

Jun 28, 20211 min read

Quibi Content finally having success on Big Screens- now rebranded as Roku Originals

Quibi Content finally having success on Big Screens- now rebranded as Roku Originals

Quibi Content finally having success on Big Screens- now rebranded as Roku Originals

Robert Eckelman

Jun 21, 20211 min read

Cord Cutting continuing to have a massive impact on the way we watch our favorite shows

Cord Cutting continuing to have a massive impact on the way we watch our favorite shows

Cord Cutting continuing to have a massive impact on the way we watch our favorite shows

Robert Eckelman

May 21, 20212 min read

Advertisers and Viewers have new options.

Advertisers and Viewers have new options.

Advertisers and Viewers have new options.

Robert Eckelman

Apr 7, 20211 min read

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Robert Eckelman

Mar 31, 20212 min read

In the past year, pay-TV providers experienced a net loss of more than 5.01 million subscribers

In the past year, pay-TV providers experienced a net loss of more than 5.01 million subscribers

In the past year, pay-TV providers experienced a net loss of more than 5.01 million subscribers

Robert Eckelman

Sep 27, 20191 min read

Nielsen ratings flawed from the beginning. I hope impression based advertising improves measurement

Robert Eckelman

Sep 25, 20191 min read

Consumers, Marketers, Bueller...Need another reason for #CTV #OTT

Consumers, Marketers, Bueller...Need another reason for #CTV #OTT

Consumers, Marketers, Bueller...Need another reason for #CTV #OTT

Robert Eckelman

Sep 11, 20191 min read

The best investments in business and life are free

The best investments in business and life are free

The best investments in business and life are free

Robert Eckelman

Sep 6, 20191 min read

74 percent of US HH have a Subscription Video On Demand Service (CTV | OTT)

Robert Eckelman

Sep 2, 20191 min read

CTV = Connected TV | OTT = Over The Top TV

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