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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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I prefer Roku Devices but I always love a good deal. Fire TV Stick brand new $16.99

Robert Eckelman

Jun 28, 20231 min read

I do my best to wake up every morning with one question, what can I learn today?

I do my best to wake up every morning with one question, what can I learn today?

I do my best to wake up every morning with one question, what can I learn today?

Robert Eckelman

Jun 27, 20232 min read

Advertising & marketing dollars follow eyeballs. They move slower than viewers but eventually move

Advertising & marketing dollars follow eyeballs. They move slower than viewers but eventually move

Advertising & marketing dollars follow eyeballs. They move slower than viewers but eventually move

Robert Eckelman

Jun 21, 20231 min read

CTV|Streaming was blossoming well before Covid. Since 2020 Cord-Cutting has soared to epic levels

CTV|Streaming was blossoming well before Covid. Since 2020 Cord-Cutting has soared to epic levels

CTV|Streaming was blossoming well before Covid. Since 2020 Cord-Cutting has soared to epic levels

Robert Eckelman

Jun 21, 20231 min read

Time spent watching digital video surpasses time spent watching traditional TV & Cable

Time spent watching digital video surpasses time spent watching traditional TV & Cable

Time spent watching digital video surpasses time spent watching traditional TV & Cable

Robert Eckelman

Jun 19, 20231 min read

If you can't beat them join them. Amazon Prime is considering jumping into ad-supported streaming

If you can't beat them join them. Amazon Prime is considering jumping into ad-supported streaming

If you can't beat them join them. Amazon Prime is considering jumping into ad-supported streaming

Robert Eckelman

Jun 19, 20231 min read

Difference between age and gender targeting and psychographic targeting

Robert Eckelman

May 18, 20232 min read

In the US there are more adults 65+ than there are people 12-24

In the US there are more adults 65+ than there are people 12-24

In the US there are more adults 65+ than there are people 12-24

Robert Eckelman

May 17, 20231 min read

…And the first-ever, exclusive, streaming, NFL playoff game goes to Peacock

…And the first-ever, exclusive, streaming, NFL playoff game goes to Peacock

…And the first-ever, exclusive, streaming, NFL playoff game goes to Peacock

Robert Eckelman

May 16, 20231 min read

T-Mobile adds 523,000 home internet customers. That is more than AT&T Comcast Charter & Verizon

T-Mobile adds 523,000 home internet customers. That is more than AT&T Comcast Charter & Verizon

T-Mobile adds 523,000 home internet customers. That is more than AT&T Comcast Charter & Verizon

Robert Eckelman

May 2, 20231 min read

Not all records should be celebrated. Comcast Pay TV customer loss hit all-time high Q1 2023

Not all records should be celebrated. Comcast Pay TV customer loss hit all-time high Q1 2023

Not all records should be celebrated. Comcast Pay TV customer loss hit all-time high Q1 2023

Robert Eckelman

Apr 28, 20231 min read

Watching Traditional TV or Cable is as outdated as smoking on an airplane.

Watching Traditional TV or Cable is as outdated as smoking on an airplane.

Watching Traditional TV or Cable is as outdated as smoking on an airplane.

Robert Eckelman

Apr 28, 20232 min read

Love cable content, just not the cable companies. Traditional Cable losing 16000 subscribers per day

Love cable content, just not the cable companies. Traditional Cable losing 16000 subscribers per day

Love cable content, just not the cable companies. Traditional Cable losing 16000 subscribers per day

Robert Eckelman

Apr 28, 20232 min read

CTV will be in 115 million households by 2024 doubling traditional cable

CTV will be in 115 million households by 2024 doubling traditional cable

CTV will be in 115 million households by 2024 doubling traditional cable

Robert Eckelman

Apr 24, 20231 min read

My favorite concepts that gets people through the highs & lows of business entrepreneurship & Life

My favorite concepts that gets people through the highs & lows of business entrepreneurship & Life

My favorite concepts that gets people through the highs & lows of business entrepreneurship & Life

Robert Eckelman

Apr 21, 20231 min read

CTV is now Superior TV

CTV is now Superior TV

CTV is now Superior TV

Robert Eckelman

Apr 20, 20231 min read

In 4 fast years (2019-2022) CTV|Streaming has gone from last to first in time spent viewing

In 4 fast years (2019-2022) CTV|Streaming has gone from last to first in time spent viewing

In 4 fast years (2019-2022) CTV|Streaming has gone from last to first in time spent viewing

Robert Eckelman

Apr 20, 20231 min read

Trust and loyalty, It is it takes effort, time & consistency to win. It can be lost in an instant.

Trust and loyalty, It is it takes effort, time & consistency to win. It can be lost in an instant.

Trust and loyalty, It is it takes effort, time & consistency to win. It can be lost in an instant.

Robert Eckelman

Apr 14, 20231 min read

I have come to realize it's the smallest things that make the biggest differences

Robert Eckelman

Apr 14, 20232 min read

First football, then baseball, Olympics also. So much for news & sports only on broadcast

Robert Eckelman

Mar 29, 20231 min read

CTV = Connected TV | OTT = Over The Top TV

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