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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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All work & no play make Jack a dull boy. Here is an opportunity to do well by doing good

All work & no play make Jack a dull boy. Here is an opportunity to do well by doing good

All work & no play make Jack a dull boy. Here is an opportunity to do well by doing good

Robert Eckelman

Nov 30, 20232 min read

Hope everyone had a nice Thanksgiving or as I like to call it Giving Thanks day.

Hope everyone had a nice Thanksgiving or as I like to call it Giving Thanks day.

Hope everyone had a nice Thanksgiving or as I like to call it Giving Thanks day.

Robert Eckelman

Nov 29, 20232 min read

local TV stations urge the FCC to reclassify streaming services as cable TV & here we go again

local TV stations urge the FCC to reclassify streaming services as cable TV & here we go again

local TV stations urge the FCC to reclassify streaming services as cable TV & here we go again

Robert Eckelman

Nov 15, 20232 min read

Q3 2023 Wireless home High-Speed internet grows 18820% faster than Cable High-Speed Internet

Q3 2023 Wireless home High-Speed internet grows 18820% faster than Cable High-Speed Internet

Q3 2023 Wireless home High-Speed internet grows 18820% faster than Cable High-Speed Internet

Robert Eckelman

Nov 14, 20231 min read

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Robert Eckelman

Nov 13, 20231 min read

CTV TV is about being platform and program agnostic and target orthodox

CTV TV is about being platform and program agnostic and target orthodox

CTV TV is about being platform and program agnostic and target orthodox

Robert Eckelman

Nov 1, 20231 min read

T-Mobile & Verizon Adding almost 1Million 5G High Speed Home Internet Customers

T-Mobile & Verizon Adding almost 1Million 5G High Speed Home Internet Customers

T-Mobile & Verizon Adding almost 1Million 5G High Speed Home Internet Customers

Robert Eckelman

Oct 26, 20231 min read

Spectrum/Charter follows former smaller cables companies. Now it's streaming-only for new customers

Spectrum/Charter follows former smaller cables companies. Now it's streaming-only for new customers

Spectrum/Charter follows former smaller cables companies. Now it's streaming-only for new customers

Robert Eckelman

Oct 19, 20232 min read

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Robert Eckelman

Oct 12, 20231 min read

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

Robert Eckelman

Oct 11, 20231 min read

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Robert Eckelman

Oct 8, 20232 min read

Cable getting older, more expensive, harder to reach new movers & young adults

Cable getting older, more expensive, harder to reach new movers & young adults

Cable getting older, more expensive, harder to reach new movers & young adults

Robert Eckelman

Oct 5, 20231 min read

10/1/23 Sunday Night NFL streaming audience up by 42%. That was Swift

10/1/23 Sunday Night NFL streaming audience up by 42%. That was Swift

10/1/23 Sunday Night NFL streaming audience up by 42%. That was Swift

Robert Eckelman

Oct 3, 20231 min read

TV 3.0 ever heard of it? If you haven't worry not, it's spreading like a speeding snail

TV 3.0 ever heard of it? If you haven't worry not, it's spreading like a speeding snail

TV 3.0 ever heard of it? If you haven't worry not, it's spreading like a speeding snail

Robert Eckelman

Sep 29, 20232 min read

AMAZON to start running Ads in 2024.

AMAZON to start running Ads in 2024.

AMAZON to start running Ads in 2024.

Robert Eckelman

Sep 22, 20231 min read

I remember when TV had ratings. Viewers are still watching, just differently.

I remember when TV had ratings. Viewers are still watching, just differently.

I remember when TV had ratings. Viewers are still watching, just differently.

Robert Eckelman

Sep 18, 20232 min read

Dust has settled Charter Spectrum & Disney's ESPN are now frenemies again content available on cable

Dust has settled Charter Spectrum & Disney's ESPN are now frenemies again content available on cable

Dust has settled Charter Spectrum & Disney's ESPN are now frenemies again content available on cable

Robert Eckelman

Sep 11, 20231 min read

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Robert Eckelman

Sep 5, 20231 min read

With ESPN, FX, & local ABC being removed from Charter/Spectrum who cut the cord over the weekend

Robert Eckelman

Sep 4, 20231 min read

Connected TV hours watched jumps 21% from May 2022 to May 2023 🔥

Robert Eckelman

Aug 30, 20231 min read

CTV = Connected TV | OTT = Over The Top TV

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