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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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I remember when I only saw video calls on George Jetson. Spacely sprockets was certainly ahead of its time

I remember when I only saw video calls on George Jetson. Spacely sprockets was certainly ahead of its time

I remember when I only saw video calls on George Jetson. Spacely sprockets was certainly ahead of its time

Robert Eckelman

May 9, 20241 min read

Nearly Every American Household Is Subscribed to Streaming Services. Streaming has become the standard

Nearly Every American Household Is Subscribed to Streaming Services. Streaming has become the standard

Nearly Every American Household Is Subscribed to Streaming Services. Streaming has become the standard

Robert Eckelman

May 8, 20241 min read

Actions speak louder than words. January 2024 Comcast said it was not threatened by the growth of 5G home Internet by T-Mobile and Verizon

Actions speak louder than words. January 2024 Comcast said it was not threatened by the growth of 5G home Internet by T-Mobile and Verizon

Actions speak louder than words. January 2024 Comcast said it was not threatened by the growth of 5G home Internet by T-Mobile and Verizon

Robert Eckelman

May 3, 20241 min read

No need for Virtual Assistants or White-label companies. Our structure allows us to develop strong relationships, provide consistent service & deliver successful outcomes

No need for Virtual Assistants or White-label companies. Our structure allows us to develop strong relationships, provide consistent service & deliver successful outcomes

No need for Virtual Assistants or White-label companies. Our structure allows us to develop strong relationships, provide consistent service & deliver successful outcomes

Robert Eckelman

Apr 25, 20242 min read

Our small size is your giant advantage

Our small size is your giant advantage

Our small size is your giant advantage

Robert Eckelman

Apr 23, 20241 min read

President Biden claims his uncle was eaten by cannibals.
The Trump Stormy Daniels hush money trial set to start.
These headlines are the most intriguing content on TV right now.

President Biden claims his uncle was eaten by cannibals.
The Trump Stormy Daniels hush money trial set to start.
These headlines are the most intriguing content on TV right now.

President Biden claims his uncle was eaten by cannibals. The Trump Stormy Daniels hush money trial set to start. These headlines are the most intriguing content on TV right now.

Robert Eckelman

Apr 19, 20242 min read

I have never been scared to bring up the elephant in the room. Why are TV stations, Radio stations Cable companies willing to give away their airtime to clients that buy CTV| Streaming | OTT from them

I have never been scared to bring up the elephant in the room. Why are TV stations, Radio stations Cable companies willing to give away their airtime to clients that buy CTV| Streaming | OTT from them

I have never been scared to bring up the elephant in the room. Why are TV stations, Radio stations Cable companies willing to give away their airtime to clients that buy CTV| Streaming | OTT from them

Robert Eckelman

Apr 16, 20241 min read

A Fresh Start Every Day: My Powerful Morning Routine can become yours. 16 days until I bike to raise Funds and Awareness for MS.

A Fresh Start Every Day: My Powerful Morning Routine can become yours. 16 days until I bike to raise Funds and Awareness for MS.

A Fresh Start Every Day: My Powerful Morning Routine can become yours. 16 days until I bike to raise Funds and Awareness for MS.

Robert Eckelman

Apr 4, 20242 min read

Let's return to the spirit of pre-covid excellence and bring back extraordinary!

Let's return to the spirit of pre-covid excellence and bring back extraordinary!

Let's return to the spirit of pre-covid excellence and bring back extraordinary!

Robert Eckelman

Mar 17, 20242 min read

Ordinary vs. Extraordinary: A World of Difference

Ordinary vs. Extraordinary: A World of Difference

Ordinary vs. Extraordinary: A World of Difference

Robert Eckelman

Mar 17, 20242 min read

Since 2018 I have been saying CTV & OTT close, but not the same thing. All advertising impressions are not equal. CTV is a great equalizer.

Since 2018 I have been saying CTV & OTT close, but not the same thing. All advertising impressions are not equal. CTV is a great equalizer.

Since 2018 I have been saying CTV & OTT close, but not the same thing. All advertising impressions are not equal. CTV is a great equalizer.

Robert Eckelman

Mar 7, 20242 min read

Streamers watch great shows & movies, they also watch a lot of Ads

Streamers watch great shows & movies, they also watch a lot of Ads

Streamers watch great shows & movies, they also watch a lot of Ads

Robert Eckelman

Mar 5, 20241 min read

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

Robert Eckelman

Feb 26, 20242 min read

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Robert Eckelman

Feb 20, 20241 min read

Call me old school, I believe salespeople are getting too far away from their customers.

Call me old school, I believe salespeople are getting too far away from their customers.

Call me old school, I believe salespeople are getting too far away from their customers.

Robert Eckelman

Feb 18, 20242 min read

Doing well by doing good

Doing well by doing good

Doing well by doing good

Robert Eckelman

Feb 16, 20241 min read

Enjoy Super Bowl Sunday 2/11, Prepare for a Stupendous Saturday 2/17 Where Everyone Will Be Winners.

Enjoy Super Bowl Sunday 2/11, Prepare for a Stupendous Saturday 2/17 Where Everyone Will Be Winners.

Enjoy Super Bowl Sunday 2/11, Prepare for a Stupendous Saturday 2/17 Where Everyone Will Be Winners.

Robert Eckelman

Feb 2, 20241 min read

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

Robert Eckelman

Feb 1, 20241 min read

Never let them see you sweat, This seems to be the way CEO's of cable companies are handling the telecom challenge to high-speed home internet

Never let them see you sweat, This seems to be the way CEO's of cable companies are handling the telecom challenge to high-speed home internet

Never let them see you sweat, This seems to be the way CEO's of cable companies are handling the telecom challenge to high-speed home internet

Robert Eckelman

Jan 28, 20241 min read

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Robert Eckelman

Jan 25, 20241 min read

CTV = Connected TV | OTT = Over The Top TV

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