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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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We are in a streaming first demos plus world

We are in a streaming first demos plus world

We are in a streaming first demos plus world

Robert Eckelman

Nov 10, 20201 min read

Election night viewership falls by 14.5 Million viewers 2020 vs 2016

Election night viewership falls by 14.5 Million viewers 2020 vs 2016

Election night viewership falls by 14.5 Million viewers 2020 vs 2016

Robert Eckelman

Nov 5, 20201 min read

Wise words that will help you stay focused and on track for success

Wise words that will help you stay focused and on track for success

Wise words that will help you stay focused and on track for success

Robert Eckelman

Oct 31, 20201 min read

Orlando, Detroit, Philadelphia, Pittsburgh, Phoenix, Charlotte (N.C.) & Miami win big 2020 Election.

Orlando, Detroit, Philadelphia, Pittsburgh, Phoenix, Charlotte (N.C.) & Miami win big 2020 Election.

Orlando, Detroit, Philadelphia, Pittsburgh, Phoenix, Charlotte (N.C.) & Miami win big 2020 Election.

Robert Eckelman

Oct 31, 20201 min read

3 critical issues that need to be discussed in the CTV space

Robert Eckelman

Oct 28, 20201 min read

CTV | OTT is clearly the wave of the Now. I don't say the future anymore.

CTV | OTT is clearly the wave of the Now. I don't say the future anymore.

CTV | OTT is clearly the wave of the Now. I don't say the future anymore.

Robert Eckelman

Oct 21, 20201 min read

Measurement for CTV is getting better, Even in its current state, it is pretty darn good

Measurement for CTV is getting better, Even in its current state, it is pretty darn good

Measurement for CTV is getting better, Even in its current state, it is pretty darn good

Robert Eckelman

Oct 19, 20205 min read

I do not take credit for these words of wisdom, but I do for sharing them

I do not take credit for these words of wisdom, but I do for sharing them

I do not take credit for these words of wisdom, but I do for sharing them

Robert Eckelman

Oct 15, 20201 min read

CTV always getting better.

CTV always getting better.

CTV always getting better.

Robert Eckelman

Oct 12, 20201 min read

If you can't beat them, join them. Cable networks migrating to FASTs

Robert Eckelman

Oct 9, 20201 min read

Great Podcast on CTV, just the facts from eMarketer. 25 minutes that may save hours.

Great Podcast on CTV, just the facts from eMarketer. 25 minutes that may save hours.

Great Podcast on CTV, just the facts from eMarketer. 25 minutes that may save hours.

Robert Eckelman

Oct 8, 20201 min read

Working from home can be a pain in the neck, here is a solution & 4 more tips for productivity.

Working from home can be a pain in the neck, here is a solution & 4 more tips for productivity.

Working from home can be a pain in the neck, here is a solution & 4 more tips for productivity.

Robert Eckelman

Oct 6, 20201 min read

I remember my bright yellow Sony Walkman, my brick-sized mobile phone, my first big-screen TV...

I remember my bright yellow Sony Walkman, my brick-sized mobile phone, my first big-screen TV...

I remember my bright yellow Sony Walkman, my brick-sized mobile phone, my first big-screen TV...

Robert Eckelman

Oct 2, 20201 min read

I spend the first 5 minutes and last 5 minutes of every day the same way

Robert Eckelman

Oct 1, 20201 min read

Ideas share from a wise man

Ideas share from a wise man

Ideas share from a wise man

Robert Eckelman

Sep 10, 20201 min read

CTV | OTT It just keeps getting better for viewers and local advertisers. Just added Survivor...

CTV | OTT It just keeps getting better for viewers and local advertisers. Just added Survivor...

CTV | OTT It just keeps getting better for viewers and local advertisers. Just added Survivor...

Robert Eckelman

Sep 3, 20201 min read

Ouch, I had a horrible screen share call. Now what.

Ouch, I had a horrible screen share call. Now what.

Ouch, I had a horrible screen share call. Now what.

Robert Eckelman

Sep 2, 20201 min read

As a leader in a large company, my loyalty was split between company & client. Now I am 100% client

As a leader in a large company, my loyalty was split between company & client. Now I am 100% client

As a leader in a large company, my loyalty was split between company & client. Now I am 100% client

Robert Eckelman

Aug 23, 20201 min read

There is a lot of confusion surrounding CTV and OTT, rest assured they ARE different.

There is a lot of confusion surrounding CTV and OTT, rest assured they ARE different.

There is a lot of confusion surrounding CTV and OTT, rest assured they ARE different.

Robert Eckelman

Aug 17, 20201 min read

MoffettNathanson estimates that the traditional pay-TV could disappear in 12 years.

MoffettNathanson estimates that the traditional pay-TV could disappear in 12 years.

MoffettNathanson estimates that the traditional pay-TV could disappear in 12 years.

Robert Eckelman

Aug 17, 20201 min read

CTV = Connected TV | OTT = Over The Top TV

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