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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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I have been on a news cleanse, but these headlines are too good to ignore

I have been on a news cleanse, but these headlines are too good to ignore

I have been on a news cleanse, but these headlines are too good to ignore

Robert Eckelman

Jul 25, 20221 min read

Still Growing, 87% of U.S. Households have 1 or more CTV devices

Still Growing, 87% of U.S. Households have 1 or more CTV devices

Still Growing, 87% of U.S. Households have 1 or more CTV devices

Robert Eckelman

Jul 8, 20221 min read

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Robert Eckelman

Jun 16, 20222 min read

Purchase intent, lifestyle, Interests, Income, and education, way better than targeting age & gender

Purchase intent, lifestyle, Interests, Income, and education, way better than targeting age & gender

Purchase intent, lifestyle, Interests, Income, and education, way better than targeting age & gender

Robert Eckelman

May 25, 20221 min read

Nostradamus was well known for wild predictions, not even he would have predicted the growth of CTV

Nostradamus was well known for wild predictions, not even he would have predicted the growth of CTV

Nostradamus was well known for wild predictions, not even he would have predicted the growth of CTV

Robert Eckelman

Apr 29, 20222 min read

It's not what people say it's what they do, the majority of streamers opt for Ad-Supported streaming

It's not what people say it's what they do, the majority of streamers opt for Ad-Supported streaming

It's not what people say it's what they do, the majority of streamers opt for Ad-Supported streaming

Robert Eckelman

Mar 21, 20221 min read

Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.

Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.

Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.

Robert Eckelman

Mar 16, 20221 min read

49% of viewers say streaming (CTV | OTT) has replaced traditional TV

49% of viewers say streaming (CTV | OTT) has replaced traditional TV

49% of viewers say streaming (CTV | OTT) has replaced traditional TV

Robert Eckelman

Feb 7, 20221 min read

High-speed households love CTV. 49% have 4+ subscriptions according to Parks Q3 2021 survey

High-speed households love CTV. 49% have 4+ subscriptions according to Parks Q3 2021 survey

High-speed households love CTV. 49% have 4+ subscriptions according to Parks Q3 2021 survey

Robert Eckelman

Dec 17, 20211 min read

After an examination, consultation & Ben Franklyn T sheet, I was able to cure my client's heartburn

After an examination, consultation & Ben Franklyn T sheet, I was able to cure my client's heartburn

After an examination, consultation & Ben Franklyn T sheet, I was able to cure my client's heartburn

Robert Eckelman

Dec 16, 20211 min read

Screaming Deals, I mean Streaming Deals get a Roku for $15

Screaming Deals, I mean Streaming Deals get a Roku for $15

Screaming Deals, I mean Streaming Deals get a Roku for $15

Robert Eckelman

Nov 16, 20211 min read

AVOD- AD-Supported Streaming in high demand. Here is a good article

Robert Eckelman

Sep 16, 20211 min read

Small Change Big Difference

Robert Eckelman

Sep 13, 20211 min read

Success- do you have what it takes to succeed?

Robert Eckelman

Aug 31, 20211 min read

Microwave the popcorn, grab the Reese’s Pieces, it's time to stream new movies releases

Microwave the popcorn, grab the Reese’s Pieces, it's time to stream new movies releases

Microwave the popcorn, grab the Reese’s Pieces, it's time to stream new movies releases

Robert Eckelman

Aug 25, 20211 min read

If QR codes live up to their potential, they may be the fastest way of connecting with customers

Robert Eckelman

Aug 9, 20211 min read

Holy Roku Batman!

Robert Eckelman

Aug 6, 20211 min read

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

Robert Eckelman

Jul 15, 20212 min read

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

Robert Eckelman

Jul 13, 20211 min read

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

Robert Eckelman

Jul 12, 20211 min read

CTV = Connected TV | OTT = Over The Top TV

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