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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023

The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023

The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023

Robert Eckelman

Dec 21, 20221 min read

Once Netflix committed to ad-supported streaming they moved fast, perhaps too fast

Robert Eckelman

Dec 20, 20222 min read

Winner of Survivor 43 donates 100% of his $1 Million winnings to the Veterans in Need Foundation

Robert Eckelman

Dec 16, 20222 min read

Have television stations lost their leverage on charging cable companies retransmission fees?

Have television stations lost their leverage on charging cable companies retransmission fees?

Have television stations lost their leverage on charging cable companies retransmission fees?

Robert Eckelman

Dec 13, 20222 min read

Zoom may be more efficient
but in-person meetings are more effective. You choose

Zoom may be more efficient
but in-person meetings are more effective. You choose

Zoom may be more efficient but in-person meetings are more effective. You choose

Robert Eckelman

Dec 9, 20224 min read

Pandemic was the tipping point for CTV. Consumer adoption/HH reach zoomed 59% Q1 2020 to 94% Q3 2022

Robert Eckelman

Nov 21, 20221 min read

I don't make partisan political posts there's too much noise, disagreement & it's private

I don't make partisan political posts there's too much noise, disagreement & it's private

I don't make partisan political posts there's too much noise, disagreement & it's private

Robert Eckelman

Nov 8, 20221 min read

Happy customers are your equity/advocates. Unhappy customers echo, they are your social outreach

Happy customers are your equity/advocates. Unhappy customers echo, they are your social outreach

Happy customers are your equity/advocates. Unhappy customers echo, they are your social outreach

Robert Eckelman

Oct 28, 20223 min read

“A friend should always underestimate your virtues & an enemy overestimate your faults” Don Corleone

Robert Eckelman

Oct 18, 20221 min read

Buy the value, not the price. In the end price buyers often wind up paying more

Buy the value, not the price. In the end price buyers often wind up paying more

Buy the value, not the price. In the end price buyers often wind up paying more

Robert Eckelman

Oct 17, 20222 min read

Introducing the new era of ad-supported CTV | Streaming | OTT

Introducing the new era of ad-supported CTV | Streaming | OTT

Introducing the new era of ad-supported CTV | Streaming | OTT

Robert Eckelman

Oct 14, 20221 min read

Binge John Wick 1, 2, & 3 free on Roku. The Baba Yaga- "How Good To See You Again So Soon, Mr. Wick

Binge John Wick 1, 2, & 3 free on Roku. The Baba Yaga- "How Good To See You Again So Soon, Mr. Wick

Binge John Wick 1, 2, & 3 free on Roku. The Baba Yaga- "How Good To See You Again So Soon, Mr. Wick

Robert Eckelman

Oct 7, 20221 min read

Latest headlines-Bosses winning the return to office battle, employers get tougher on RTO...

Latest headlines-Bosses winning the return to office battle, employers get tougher on RTO...

Latest headlines-Bosses winning the return to office battle, employers get tougher on RTO...

Robert Eckelman

Sep 20, 20222 min read

CTV | Streaming | OTT, It just keeps getting better for local advertisers and viewers

Robert Eckelman

Sep 19, 20221 min read

This post will get less attention than the 9/12/22Emmys, but not that much less…

This post will get less attention than the 9/12/22Emmys, but not that much less…

This post will get less attention than the 9/12/22Emmys, but not that much less…

Robert Eckelman

Sep 13, 20221 min read

Disney, NBCU, CBS...streaming first. This is pure Diffusion of Innovation at work.

Robert Eckelman

Aug 31, 20223 min read

NBC's plan to cut 1 hour of prime is preliminary but it does have a sense of inevitability

Robert Eckelman

Aug 30, 20222 min read

NBC may cut an hour of Primetime. A win for network & local stations, but a loss for broadcast

Robert Eckelman

Aug 29, 20221 min read

Streaming topples cable as the most popular way US Households watch television maybe...

Streaming topples cable as the most popular way US Households watch television maybe...

Streaming topples cable as the most popular way US Households watch television maybe...

Robert Eckelman

Aug 22, 20221 min read

Like the Beanstalk CTV keeps growing, no water needed.

Like the Beanstalk CTV keeps growing, no water needed.

Like the Beanstalk CTV keeps growing, no water needed.

Robert Eckelman

Aug 12, 20221 min read

CTV = Connected TV | OTT = Over The Top TV

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