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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Robert Eckelman

Mar 31, 2021
2 min

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Ultimately, the quid pro quo of the internet- you must give to get- will persist.

Robert Eckelman

Mar 24, 2021
1 min

Ultimately, the quid pro quo of the internet- you must give to get- will persist.

Consumer Spending Shifted in 2020 Due To Covid. What It Look Like In 2021

Robert Eckelman

Mar 24, 2021
1 min

Consumer Spending Shifted in 2020 Due To Covid. What It Look Like In 2021

More than 1 Billion streamed, 2021 March Madness most streamed ever. 68% of impressions on CTV.

Robert Eckelman

Mar 23, 2021
1 min

More than 1 Billion streamed, 2021 March Madness most streamed ever. 68% of impressions on CTV.

Touchdown for CTV | OTT | Streaming. All NFL 2023 long-term agreements include streaming rights.

Robert Eckelman

Mar 19, 2021
1 min

Touchdown for CTV | OTT | Streaming. All NFL 2023 long-term agreements include streaming rights.

TV better than ever. CTV empowers marketers to purchase audiences rather than programs.

Robert Eckelman

Mar 16, 2021
1 min

TV better than ever. CTV empowers marketers to purchase audiences rather than programs.

While everyone is gushing over the Oprah, Harry & Meghan interview, look a little Closer.

Robert Eckelman

Mar 12, 2021
2 min

While everyone is gushing over the Oprah, Harry & Meghan interview, look a little Closer.

There are more media outlets than ever before. Are newsrooms growing or shrinking?

Robert Eckelman

Mar 10, 2021
1 min

There are more media outlets than ever before. Are newsrooms growing or shrinking?

Robert Eckelman

Mar 4, 2021
1 min

Should we still call it a newspaper?

Streaming wars
Many of these services are less than 2 years new

Robert Eckelman

Mar 4, 2021
1 min

Streaming wars Many of these services are less than 2 years new

Love your work, appreciate your coworkers & suppliers, treasure your clients, always do your best

Robert Eckelman

Feb 15, 2021
1 min

Love your work, appreciate your coworkers & suppliers, treasure your clients, always do your best

Linking features & benefits, and why the Brady | Gronkowski commercial was banned from Super Bowl LV

Robert Eckelman

Feb 11, 2021
2 min

Linking features & benefits, and why the Brady | Gronkowski commercial was banned from Super Bowl LV

Super Bowl LV 1 Billion Streaming Minutes. Plenty of hits and misses.

Robert Eckelman

Feb 9, 2021
1 min

Super Bowl LV 1 Billion Streaming Minutes. Plenty of hits and misses.

Looks like there are two new Champions. The Tampa Bay Bucs and Video Streaming.

Robert Eckelman

Feb 8, 2021
1 min

Looks like there are two new Champions. The Tampa Bay Bucs and Video Streaming.

Robert Eckelman

Feb 5, 2021
1 min

Here are this weeks lucky 7

Budweiser sidelined in Big Game, 1st time in 37 years. Donating AD dollars to COVID awareness

Robert Eckelman

Feb 1, 2021
1 min

Budweiser sidelined in Big Game, 1st time in 37 years. Donating AD dollars to COVID awareness

61% of adults use online services to watch TV & Movies 2nd only to checking the Weather (Feb 2020)

Robert Eckelman

Jan 29, 2021
1 min

61% of adults use online services to watch TV & Movies 2nd only to checking the Weather (Feb 2020)

Peacock trying to soar, it's taking off but viewers are opting for the ad-supported free version

Robert Eckelman

Jan 28, 2021
1 min

Peacock trying to soar, it's taking off but viewers are opting for the ad-supported free version

Sunday's big game is missing some perennial big-name advertisers.

Robert Eckelman

Jan 27, 2021
1 min

Sunday's big game is missing some perennial big-name advertisers.

Have no fear. The end of cookies will not be the end of audience targeting

Robert Eckelman

Jan 22, 2021
2 min

Have no fear. The end of cookies will not be the end of audience targeting

CTV = Connected TV | OTT = Over The Top TV

BLOG

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Ultimately, the quid pro quo of the internet- you must give to get- will persist.

Consumer Spending Shifted in 2020 Due To Covid. What It Look Like In 2021

More than 1 Billion streamed, 2021 March Madness most streamed ever. 68% of impressions on CTV.

Touchdown for CTV | OTT | Streaming. All NFL 2023 long-term agreements include streaming rights.

TV better than ever. CTV empowers marketers to purchase audiences rather than programs.

While everyone is gushing over the Oprah, Harry & Meghan interview, look a little Closer.

There are more media outlets than ever before. Are newsrooms growing or shrinking?

Should we still call it a newspaper?

Streaming wars Many of these services are less than 2 years new

Love your work, appreciate your coworkers & suppliers, treasure your clients, always do your best

Linking features & benefits, and why the Brady | Gronkowski commercial was banned from Super Bowl LV

Super Bowl LV 1 Billion Streaming Minutes. Plenty of hits and misses.

Looks like there are two new Champions. The Tampa Bay Bucs and Video Streaming.

Here are this weeks lucky 7

Budweiser sidelined in Big Game, 1st time in 37 years. Donating AD dollars to COVID awareness

61% of adults use online services to watch TV & Movies 2nd only to checking the Weather (Feb 2020)

Peacock trying to soar, it's taking off but viewers are opting for the ad-supported free version

Sunday's big game is missing some perennial big-name advertisers.

Have no fear. The end of cookies will not be the end of audience targeting

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