According to Pixalate 94% of U.S. households reachable through CTV

It's almost 2023 and somehow Linear TV (traditional TV), CTV, & OTT are still being confused.

The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023

Once Netflix committed to ad-supported streaming they moved fast, perhaps too fast

Winner of Survivor 43 donates 100% of his $1 Million winnings to the Veterans in Need Foundation

Have television stations lost their leverage on charging cable companies retransmission fees?

Zoom may be more efficient but in-person meetings are more effective. You choose

Pandemic was the tipping point for CTV. Consumer adoption/HH reach zoomed 59% Q1 2020 to 94% Q3 2022

I don't make partisan political posts there's too much noise, disagreement & it's private

Happy customers are your equity/advocates. Unhappy customers echo, they are your social outreach

“A friend should always underestimate your virtues & an enemy overestimate your faults” Don Corleone

Buy the value, not the price. In the end price buyers often wind up paying more

Introducing the new era of ad-supported CTV | Streaming | OTT

Binge John Wick 1, 2, & 3 free on Roku. The Baba Yaga- "How Good To See You Again So Soon, Mr. Wick

Latest headlines-Bosses winning the return to office battle, employers get tougher on RTO...

CTV | Streaming | OTT, It just keeps getting better for local advertisers and viewers

This post will get less attention than the 9/12/22Emmys, but not that much less…

Disney, NBCU, CBS...streaming first. This is pure Diffusion of Innovation at work.

NBC's plan to cut 1 hour of prime is preliminary but it does have a sense of inevitability

NBC may cut an hour of Primetime. A win for network & local stations, but a loss for broadcast