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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Another domino may be falling in the traditional broadcast & cable Business. Cut that cord!

Another domino may be falling in the traditional broadcast & cable Business. Cut that cord!

Another domino may be falling in the traditional broadcast & cable Business. Cut that cord!

Robert Eckelman

Mar 27, 20231 min read

Personal growth and development. Boost creativity and critical thinking

Personal growth and development. Boost creativity and critical thinking

Personal growth and development. Boost creativity and critical thinking

Robert Eckelman

Mar 23, 20231 min read

Baba Yaga-Looking forward to John Wick 4- Commercials included.

Robert Eckelman

Mar 8, 20231 min read

Feeling nostalgic & proud today. This is the first post made when I opened ConnectADtv in 2018

Feeling nostalgic & proud today. This is the first post made when I opened ConnectADtv in 2018

Feeling nostalgic & proud today. This is the first post made when I opened ConnectADtv in 2018

Robert Eckelman

Mar 8, 20232 min read

Cable created opening for streaming by turning loyal customer into antagonists & streaming advocates

Cable created opening for streaming by turning loyal customer into antagonists & streaming advocates

Cable created opening for streaming by turning loyal customer into antagonists & streaming advocates

Robert Eckelman

Mar 2, 20232 min read

Definition of TV has changed. It's still the most powerful way for advertisers to reach & influence

Definition of TV has changed. It's still the most powerful way for advertisers to reach & influence

Definition of TV has changed. It's still the most powerful way for advertisers to reach & influence

Robert Eckelman

Mar 1, 20231 min read

Ad budgets for CTV set to grow by 14.4% in 2023

Ad budgets for CTV set to grow by 14.4% in 2023

Ad budgets for CTV set to grow by 14.4% in 2023

Robert Eckelman

Feb 21, 20231 min read

Ad Budgets for 2023 set to slow. Ad budgets for CTV set to grow by 14.4%

Ad Budgets for 2023 set to slow. Ad budgets for CTV set to grow by 14.4%

Ad Budgets for 2023 set to slow. Ad budgets for CTV set to grow by 14.4%

Robert Eckelman

Feb 21, 20231 min read

I watch very little live TV but when I do sometimes I am surprised.

Robert Eckelman

Feb 17, 20231 min read

As cable subscriptions drop so does the Bally Sports Network

Robert Eckelman

Feb 14, 20231 min read

CTV, Streaming, OTT always getting better for advertisers and viewers.

CTV, Streaming, OTT always getting better for advertisers and viewers.

CTV, Streaming, OTT always getting better for advertisers and viewers.

Robert Eckelman

Feb 13, 20231 min read

Is the Bally Sports Network relevant, is it set for extinction? Have you ever heard of Bally +

Robert Eckelman

Feb 7, 20231 min read

Advertising budgets follow the eyeballs. Ad budgets move slower than viewers.

Advertising budgets follow the eyeballs. Ad budgets move slower than viewers.

Advertising budgets follow the eyeballs. Ad budgets move slower than viewers.

Robert Eckelman

Jan 24, 20231 min read

If you're advertising & marketing are sensational & but your response time is slow & unprofessional

If you're advertising & marketing are sensational & but your response time is slow & unprofessional

If you're advertising & marketing are sensational & but your response time is slow & unprofessional

Robert Eckelman

Jan 20, 20232 min read

Traditional Cable/Pay TV penetration falls to lowest level since 1993. Could fall to 42% by 2026

Traditional Cable/Pay TV penetration falls to lowest level since 1993. Could fall to 42% by 2026

Traditional Cable/Pay TV penetration falls to lowest level since 1993. Could fall to 42% by 2026

Robert Eckelman

Jan 18, 20231 min read

According to Pixalate 94% of U.S. households reachable through CTV

According to Pixalate 94% of U.S. households reachable through CTV

According to Pixalate 94% of U.S. households reachable through CTV

Robert Eckelman

Jan 16, 20231 min read

It's almost 2023 and somehow Linear TV (traditional TV), CTV, & OTT are still being confused.

Robert Eckelman

Dec 27, 20221 min read

The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023

The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023

The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023

Robert Eckelman

Dec 21, 20221 min read

Once Netflix committed to ad-supported streaming they moved fast, perhaps too fast

Robert Eckelman

Dec 20, 20222 min read

Winner of Survivor 43 donates 100% of his $1 Million winnings to the Veterans in Need Foundation

Robert Eckelman

Dec 16, 20222 min read

CTV = Connected TV | OTT = Over The Top TV

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