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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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President Biden claims his uncle was eaten by cannibals.
The Trump Stormy Daniels hush money trial set to start.
These headlines are the most intriguing content on TV right now.

President Biden claims his uncle was eaten by cannibals.
The Trump Stormy Daniels hush money trial set to start.
These headlines are the most intriguing content on TV right now.

President Biden claims his uncle was eaten by cannibals. The Trump Stormy Daniels hush money trial set to start. These headlines are the most intriguing content on TV right now.

Robert Eckelman

Apr 19, 20242 min read

Streamers watch great shows & movies, they also watch a lot of Ads

Streamers watch great shows & movies, they also watch a lot of Ads

Streamers watch great shows & movies, they also watch a lot of Ads

Robert Eckelman

Mar 5, 20241 min read

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

Robert Eckelman

Feb 26, 20242 min read

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Robert Eckelman

Feb 20, 20241 min read

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

Robert Eckelman

Feb 1, 20241 min read

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Robert Eckelman

Jan 25, 20241 min read

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

Robert Eckelman

Dec 28, 20231 min read

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

Robert Eckelman

Dec 27, 20231 min read

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

Robert Eckelman

Dec 21, 20231 min read

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

Robert Eckelman

Dec 6, 20231 min read

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Robert Eckelman

Nov 13, 20231 min read

T-Mobile & Verizon Adding almost 1Million 5G High Speed Home Internet Customers

T-Mobile & Verizon Adding almost 1Million 5G High Speed Home Internet Customers

T-Mobile & Verizon Adding almost 1Million 5G High Speed Home Internet Customers

Robert Eckelman

Oct 26, 20231 min read

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Robert Eckelman

Oct 12, 20231 min read

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

Robert Eckelman

Oct 11, 20231 min read

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Robert Eckelman

Oct 8, 20232 min read

Cable getting older, more expensive, harder to reach new movers & young adults

Cable getting older, more expensive, harder to reach new movers & young adults

Cable getting older, more expensive, harder to reach new movers & young adults

Robert Eckelman

Oct 5, 20231 min read

TV 3.0 ever heard of it? If you haven't worry not, it's spreading like a speeding snail

TV 3.0 ever heard of it? If you haven't worry not, it's spreading like a speeding snail

TV 3.0 ever heard of it? If you haven't worry not, it's spreading like a speeding snail

Robert Eckelman

Sep 29, 20232 min read

AMAZON to start running Ads in 2024.

AMAZON to start running Ads in 2024.

AMAZON to start running Ads in 2024.

Robert Eckelman

Sep 22, 20231 min read

I remember when TV had ratings. Viewers are still watching, just differently.

I remember when TV had ratings. Viewers are still watching, just differently.

I remember when TV had ratings. Viewers are still watching, just differently.

Robert Eckelman

Sep 18, 20232 min read

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Robert Eckelman

Sep 5, 20231 min read

CTV = Connected TV | OTT = Over The Top TV

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