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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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The gold medal for viewer experience for the Tokyo summer Olympics goes to Roku & NBCU.

Robert Eckelman

Jul 26, 2021
1 min

The gold medal for viewer experience for the Tokyo summer Olympics goes to Roku & NBCU.

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

Robert Eckelman

Jul 15, 2021
2 min

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

Robert Eckelman

Jul 13, 2021
1 min

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

Robert Eckelman

Jul 12, 2021
1 min

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

Spectrum cable sells Ads Everywhere, Everywhere just may not include Roku the #1 streaming platform

Robert Eckelman

Jul 8, 2021
1 min

Spectrum cable sells Ads Everywhere, Everywhere just may not include Roku the #1 streaming platform

Lightning strikes, wife screams, dog #1 in the closet #2 in the bathroom, computer modem dies...

Robert Eckelman

Jun 30, 2021
1 min

Lightning strikes, wife screams, dog #1 in the closet #2 in the bathroom, computer modem dies...

Make waves, challenge the traditional, change beliefs, shatter boundaries...I want to be a disrupter

Robert Eckelman

Jun 28, 2021
2 min

Make waves, challenge the traditional, change beliefs, shatter boundaries...I want to be a disrupter

BMO Capital forecasts CTV Ad Investment to grow at 23% through 2030

Robert Eckelman

Jun 28, 2021
1 min

BMO Capital forecasts CTV Ad Investment to grow at 23% through 2030

Quibi Content finally having success on Big Screens- now rebranded as Roku Originals

Robert Eckelman

Jun 21, 2021
1 min

Quibi Content finally having success on Big Screens- now rebranded as Roku Originals

Cord Cutting continuing to have a massive impact on the way we watch our favorite shows

Robert Eckelman

May 21, 2021
2 min

Cord Cutting continuing to have a massive impact on the way we watch our favorite shows

Advertisers and Viewers have new options.

Robert Eckelman

Apr 7, 2021
1 min

Advertisers and Viewers have new options.

CTV = Connected TV | OTT = Over The Top TV

BLOG

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

The gold medal for viewer experience for the Tokyo summer Olympics goes to Roku & NBCU.

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

Spectrum cable sells Ads Everywhere, Everywhere just may not include Roku the #1 streaming platform

Lightning strikes, wife screams, dog #1 in the closet #2 in the bathroom, computer modem dies...

Make waves, challenge the traditional, change beliefs, shatter boundaries...I want to be a disrupter

BMO Capital forecasts CTV Ad Investment to grow at 23% through 2030

Quibi Content finally having success on Big Screens- now rebranded as Roku Originals

Cord Cutting continuing to have a massive impact on the way we watch our favorite shows

Advertisers and Viewers have new options.

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