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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Robert Eckelman

Oct 12, 20231 min read

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

Robert Eckelman

Oct 11, 20231 min read

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Robert Eckelman

Oct 8, 20232 min read

Cable getting older, more expensive, harder to reach new movers & young adults

Cable getting older, more expensive, harder to reach new movers & young adults

Cable getting older, more expensive, harder to reach new movers & young adults

Robert Eckelman

Oct 5, 20231 min read

10/1/23 Sunday Night NFL streaming audience up by 42%. That was Swift

10/1/23 Sunday Night NFL streaming audience up by 42%. That was Swift

10/1/23 Sunday Night NFL streaming audience up by 42%. That was Swift

Robert Eckelman

Oct 3, 20231 min read

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Robert Eckelman

Sep 5, 20231 min read

With ESPN, FX, & local ABC being removed from Charter/Spectrum who cut the cord over the weekend

Robert Eckelman

Sep 4, 20231 min read

Connected TV hours watched jumps 21% from May 2022 to May 2023 🔥

Robert Eckelman

Aug 30, 20231 min read

Cable company sues HOA for not notifying or sharing the deals of a competing offer.

Robert Eckelman

Aug 23, 20231 min read

The build-up to the Cybertruck seems like a calculated move of pure Marketing & Advertising Genius

The build-up to the Cybertruck seems like a calculated move of pure Marketing & Advertising Genius

The build-up to the Cybertruck seems like a calculated move of pure Marketing & Advertising Genius

Robert Eckelman

Aug 20, 20232 min read

2023-2027 Traditional TV spending will fall by 4.4 Billion. Same Time CTV will grow by 15.8 Billion

2023-2027 Traditional TV spending will fall by 4.4 Billion. Same Time CTV will grow by 15.8 Billion

2023-2027 Traditional TV spending will fall by 4.4 Billion. Same Time CTV will grow by 15.8 Billion

Robert Eckelman

Aug 16, 20231 min read

Storm brewing in the TV/Streaming world. Like most arguments, it's about money, truf & jealousy

Storm brewing in the TV/Streaming world. Like most arguments, it's about money, truf & jealousy

Storm brewing in the TV/Streaming world. Like most arguments, it's about money, truf & jealousy

Robert Eckelman

Jul 31, 20232 min read

When is the last time you read a printed newspaper?

When is the last time you read a printed newspaper?

When is the last time you read a printed newspaper?

Robert Eckelman

Jul 24, 20231 min read

The velocity of growth & change in the CTV space is so intense I could make a post daily

The velocity of growth & change in the CTV space is so intense I could make a post daily

The velocity of growth & change in the CTV space is so intense I could make a post daily

Robert Eckelman

Jul 19, 20231 min read

Marketers & Advertisers are increasing their audience-based TV buying investments.

Marketers & Advertisers are increasing their audience-based TV buying investments.

Marketers & Advertisers are increasing their audience-based TV buying investments.

Robert Eckelman

Jul 18, 20232 min read

Has the growth of CTV | Streaming the high number of Cable Cord Cutters surpassed your expectations?

Robert Eckelman

Jul 13, 20231 min read

I prefer Roku Devices but I always love a good deal. Fire TV Stick brand new $16.99

Robert Eckelman

Jun 28, 20231 min read

I do my best to wake up every morning with one question, what can I learn today?

I do my best to wake up every morning with one question, what can I learn today?

I do my best to wake up every morning with one question, what can I learn today?

Robert Eckelman

Jun 27, 20232 min read

Advertising & marketing dollars follow eyeballs. They move slower than viewers but eventually move

Advertising & marketing dollars follow eyeballs. They move slower than viewers but eventually move

Advertising & marketing dollars follow eyeballs. They move slower than viewers but eventually move

Robert Eckelman

Jun 21, 20231 min read

CTV|Streaming was blossoming well before Covid. Since 2020 Cord-Cutting has soared to epic levels

CTV|Streaming was blossoming well before Covid. Since 2020 Cord-Cutting has soared to epic levels

CTV|Streaming was blossoming well before Covid. Since 2020 Cord-Cutting has soared to epic levels

Robert Eckelman

Jun 21, 20231 min read

CTV = Connected TV | OTT = Over The Top TV

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