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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

Robert Eckelman

Apr 7, 20251 min read

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Robert Eckelman

Apr 3, 20252 min read

Amazing things happen when you set bold goals. Sometimes, with the right team and the generosity of incredible people, you don’t just reach them—you blow right past them.

Amazing things happen when you set bold goals. Sometimes, with the right team and the generosity of incredible people, you don’t just reach them—you blow right past them.

Amazing things happen when you set bold goals. Sometimes, with the right team and the generosity of incredible people, you don’t just reach them—you blow right past them.

Robert Eckelman

Mar 28, 20251 min read

This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

Robert Eckelman

Mar 25, 20251 min read

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

Robert Eckelman

Mar 25, 20251 min read

Beat the Sunday Blues: Reset, Recharge, and Fuel Your Week with Energy, Focus, and Creativity

Beat the Sunday Blues: Reset, Recharge, and Fuel Your Week with Energy, Focus, and Creativity

Beat the Sunday Blues: Reset, Recharge, and Fuel Your Week with Energy, Focus, and Creativity

Robert Eckelman

Mar 24, 20252 min read

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Robert Eckelman

Mar 20, 20252 min read

2025 Media Investments- CTV Spend Increasing as Broadcast Declines
58% Plan To Increasing CTV Spend,
32% Plan to Cut Linear TV Budgets

2025 Media Investments- CTV Spend Increasing as Broadcast Declines
58% Plan To Increasing CTV Spend,
32% Plan to Cut Linear TV Budgets

2025 Media Investments- CTV Spend Increasing as Broadcast Declines 58% Plan To Increasing CTV Spend, 32% Plan to Cut Linear TV Budgets

Robert Eckelman

Mar 16, 20251 min read

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

Robert Eckelman

Mar 12, 20251 min read

Let setbacks be your rocket fuel to propel you forward.

Let setbacks be your rocket fuel to propel you forward.

Let setbacks be your rocket fuel to propel you forward.

Robert Eckelman

Mar 12, 20252 min read

When Life’s Goalposts Move, Set Micro-Goals—Achieve More Than You Ever Thought Possible

When Life’s Goalposts Move, Set Micro-Goals—Achieve More Than You Ever Thought Possible

When Life’s Goalposts Move, Set Micro-Goals—Achieve More Than You Ever Thought Possible

Robert Eckelman

Mar 7, 20251 min read

The Power Shift: How CTV & Streaming Put Advertisers in Control

The Power Shift: How CTV & Streaming Put Advertisers in Control

The Power Shift: How CTV & Streaming Put Advertisers in Control

Robert Eckelman

Feb 25, 20251 min read

Making the Invisible Visible, It’s hard to motivate others to rally around something others don’t see or feel.

Making the Invisible Visible, It’s hard to motivate others to rally around something others don’t see or feel.

Making the Invisible Visible, It’s hard to motivate others to rally around something others don’t see or feel.

Robert Eckelman

Feb 24, 20252 min read

It's time to move beyond just numbers and focus on precision, relevance, and real engagement. Is it time to redefine reach and frequency?

It's time to move beyond just numbers and focus on precision, relevance, and real engagement. Is it time to redefine reach and frequency?

It's time to move beyond just numbers and focus on precision, relevance, and real engagement. Is it time to redefine reach and frequency?

Robert Eckelman

Feb 24, 20251 min read

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

Robert Eckelman

Feb 19, 20251 min read

Embracing professional generosity-reinforcing the belief that success is not solely measured by personal achievements but also by the positive impact we have on others

Embracing professional generosity-reinforcing the belief that success is not solely measured by personal achievements but also by the positive impact we have on others

Embracing professional generosity-reinforcing the belief that success is not solely measured by personal achievements but also by the positive impact we have on others

Robert Eckelman

Feb 17, 20252 min read

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

Robert Eckelman

Feb 12, 20252 min read

Ever feel like you’re spinning your wheels, you’re not stuck. You’re building something. Keep showing up. Keep moving forward. There is power in doing something consistently well with purpose

Ever feel like you’re spinning your wheels, you’re not stuck. You’re building something. Keep showing up. Keep moving forward. There is power in doing something consistently well with purpose

Ever feel like you’re spinning your wheels, you’re not stuck. You’re building something. Keep showing up. Keep moving forward. There is power in doing something consistently well with purpose

Robert Eckelman

Feb 11, 20251 min read

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

Robert Eckelman

Feb 6, 20252 min read

I ride in Bike MS for the 1 million people in the U.S. who can't.

I ride in Bike MS for the 1 million people in the U.S. who can't.

I ride in Bike MS for the 1 million people in the U.S. who can't.

Robert Eckelman

Feb 4, 20251 min read

CTV = Connected TV | OTT = Over The Top TV

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