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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Robert Eckelman

Jun 27, 20252 min read

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Robert Eckelman

Jun 24, 20251 min read

What’s old is new again. In media, we’ve come full circle. I started in cable. Moved to broadcast. Now both are chasing what I saw coming: CTV.

What’s old is new again. In media, we’ve come full circle. I started in cable. Moved to broadcast. Now both are chasing what I saw coming: CTV.

What’s old is new again. In media, we’ve come full circle. I started in cable. Moved to broadcast. Now both are chasing what I saw coming: CTV.

Robert Eckelman

Jun 12, 20252 min read

For consumers, "CTV" is just TV- much like “Kleenex” became the word for “tissue.” Now’s the time to lean in, not hold back. The living room has changed. Has your advertising strategy?

For consumers, "CTV" is just TV- much like “Kleenex” became the word for “tissue.” Now’s the time to lean in, not hold back. The living room has changed. Has your advertising strategy?

For consumers, "CTV" is just TV- much like “Kleenex” became the word for “tissue.” Now’s the time to lean in, not hold back. The living room has changed. Has your advertising strategy?

Robert Eckelman

Jun 11, 20251 min read

Let's stop counting impressions and start making impressions count

Let's stop counting impressions and start making impressions count

Let's stop counting impressions and start making impressions count

Robert Eckelman

May 21, 20252 min read

Curiosity, Competition, and Connected TV. If It Hadn’t Changed, I’d Be Gone

Curiosity, Competition, and Connected TV. If It Hadn’t Changed, I’d Be Gone

Curiosity, Competition, and Connected TV. If It Hadn’t Changed, I’d Be Gone

Robert Eckelman

May 14, 20252 min read

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Robert Eckelman

May 8, 20251 min read

Starting to Treat LinkedIn Invites Like Mystery Meat: Might Be Fine, Might Be Spam

Robert Eckelman

Apr 30, 20252 min read

Build on Trust: The Essential Catalyst for Business Growth

Build on Trust: The Essential Catalyst for Business Growth

Build on Trust: The Essential Catalyst for Business Growth

Robert Eckelman

Apr 29, 20251 min read

Google Continues Milking Cookies & Telcom home Highspeed 5G Is Sprinting

Google Continues Milking Cookies & Telcom home Highspeed 5G Is Sprinting

Google Continues Milking Cookies & Telcom home Highspeed 5G Is Sprinting

Robert Eckelman

Apr 23, 20252 min read

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

Robert Eckelman

Apr 7, 20251 min read

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Robert Eckelman

Apr 3, 20252 min read

Amazing things happen when you set bold goals. Sometimes, with the right team and the generosity of incredible people, you don’t just reach them—you blow right past them.

Amazing things happen when you set bold goals. Sometimes, with the right team and the generosity of incredible people, you don’t just reach them—you blow right past them.

Amazing things happen when you set bold goals. Sometimes, with the right team and the generosity of incredible people, you don’t just reach them—you blow right past them.

Robert Eckelman

Mar 28, 20251 min read

This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

Robert Eckelman

Mar 25, 20251 min read

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

Robert Eckelman

Mar 25, 20251 min read

Beat the Sunday Blues: Reset, Recharge, and Fuel Your Week with Energy, Focus, and Creativity

Beat the Sunday Blues: Reset, Recharge, and Fuel Your Week with Energy, Focus, and Creativity

Beat the Sunday Blues: Reset, Recharge, and Fuel Your Week with Energy, Focus, and Creativity

Robert Eckelman

Mar 24, 20252 min read

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Robert Eckelman

Mar 20, 20252 min read

2025 Media Investments- CTV Spend Increasing as Broadcast Declines
58% Plan To Increasing CTV Spend,
32% Plan to Cut Linear TV Budgets

2025 Media Investments- CTV Spend Increasing as Broadcast Declines
58% Plan To Increasing CTV Spend,
32% Plan to Cut Linear TV Budgets

2025 Media Investments- CTV Spend Increasing as Broadcast Declines 58% Plan To Increasing CTV Spend, 32% Plan to Cut Linear TV Budgets

Robert Eckelman

Mar 16, 20251 min read

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

Robert Eckelman

Mar 12, 20251 min read

Let setbacks be your rocket fuel to propel you forward.

Let setbacks be your rocket fuel to propel you forward.

Let setbacks be your rocket fuel to propel you forward.

Robert Eckelman

Mar 12, 20252 min read

CTV = Connected TV | OTT = Over The Top TV

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