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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Growing, Growing, Grown! 360% increase 2015-2017

Growing, Growing, Grown! 360% increase 2015-2017

Growing, Growing, Grown! 360% increase 2015-2017

Robert Eckelman

Jul 5, 20181 min read

What is a potato without the sizzle of a steak. (Ask Ruth’s Chris how important the sizzle is)

What is a potato without the sizzle of a steak. (Ask Ruth’s Chris how important the sizzle is)

What is a potato without the sizzle of a steak. (Ask Ruth’s Chris how important the sizzle is)

Robert Eckelman

Jul 5, 20181 min read

Are you audience-centric?

Are you audience-centric?

Are you audience-centric?

Robert Eckelman

Jun 22, 20181 min read

Thoughts collected and shared by Sam. A great way to keep things in proper perspective

Robert Eckelman

Jun 15, 20181 min read

74% of US households now have a connected tv device. I will watch this movie on CTV | OTT

74% of US households now have a connected tv device. I will watch this movie on CTV | OTT

74% of US households now have a connected tv device. I will watch this movie on CTV | OTT

Robert Eckelman

Jun 14, 20181 min read

AT&T Time Warner Merger. Approved AT&T $85 billion bid to acquire Time Warner

Robert Eckelman

Jun 13, 20181 min read

ConnectADtv Newsletter. Read this for the most recent CTV | OTT headlines.

ConnectADtv Newsletter. Read this for the most recent CTV | OTT headlines.

ConnectADtv Newsletter. Read this for the most recent CTV | OTT headlines.

Robert Eckelman

Jun 4, 20181 min read

Deliver better result when communicating with your core audience. Millennials, 22-38, are coveted.

Deliver better result when communicating with your core audience. Millennials, 22-38, are coveted.

Deliver better result when communicating with your core audience. Millennials, 22-38, are coveted.

Robert Eckelman

Jun 1, 20181 min read

like a runaway train, CTV | OTT continues to gain momentum

Robert Eckelman

May 23, 20181 min read

63% of US households with Wi-Fi streamed video content on OTT devices in February

63% of US households with Wi-Fi streamed video content on OTT devices in February

63% of US households with Wi-Fi streamed video content on OTT devices in February

Robert Eckelman

May 18, 20181 min read

Millennial parents surprisingly loyal

Millennial parents surprisingly loyal

Millennial parents surprisingly loyal

Robert Eckelman

May 14, 20181 min read

Think Roku is a hardware company? Think again. Q1 2018 revenue 61.5M hardware, 75.1M advertising,

Robert Eckelman

May 11, 20181 min read

The IAB & MRC- ad viewability 50% of a digital display in view for 1 sec | Video for 2 sec

The IAB & MRC- ad viewability 50% of a digital display in view for 1 sec | Video for 2 sec

The IAB & MRC- ad viewability 50% of a digital display in view for 1 sec | Video for 2 sec

Robert Eckelman

May 10, 20181 min read

Want speedy internet, keep your Comcast cable bundle

Robert Eckelman

May 1, 20181 min read

18-34 make up 23.3% of the population

18-34 make up 23.3% of the population

18-34 make up 23.3% of the population

ConnectADtv Robert Eckelman

May 1, 20181 min read

CTV | OTT not a fad, not the future. It is hear and ready now

ConnectADtv Robert Eckelman

Apr 29, 20181 min read

Is this how you saw this chapter in the story of Facebook playing out?

Is this how you saw this chapter in the story of Facebook playing out?

Is this how you saw this chapter in the story of Facebook playing out?

ConnectADtv Robert Eckelman

Apr 26, 20181 min read

Innovation diffusion curve. CTV | OTT past Innovators and Early Adopters on to the Early Majority

ConnectADtv Robert Eckelman

Apr 24, 20181 min read

Great video- Industry leaders from Comcast, ESPN, Disney ABC, NBCU, & Turner discuss industry issues

Robert Eckelman

Apr 18, 20181 min read

Another TV streaming service offering 40 channels +

Robert Eckelman

Apr 10, 20181 min read

CTV = Connected TV | OTT = Over The Top TV

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