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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Robert Eckelman

Aug 12, 20251 min read

He turned down a $125 million offer but accepted $250+ million + incentives

Robert Eckelman

Aug 6, 20252 min read

What do you see in this image? We likely see it differently.

What do you see in this image? We likely see it differently.

What do you see in this image? We likely see it differently.

Robert Eckelman

Jul 31, 20252 min read

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

Robert Eckelman

Jul 30, 20252 min read

Trust Is Non-Negotiable: Navigating the Gray Areas of Honesty in Sales

Trust Is Non-Negotiable: Navigating the Gray Areas of Honesty in Sales

Trust Is Non-Negotiable: Navigating the Gray Areas of Honesty in Sales

Robert Eckelman

Jul 22, 20253 min read

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

Robert Eckelman

Jul 18, 20251 min read

My Latest Self-Improvement Experiment, Be Nice to Telemarketers (Yes, Really)

My Latest Self-Improvement Experiment, Be Nice to Telemarketers (Yes, Really)

My Latest Self-Improvement Experiment, Be Nice to Telemarketers (Yes, Really)

Robert Eckelman

Jul 10, 20252 min read

Excellence is incremental

Excellence is incremental

Excellence is incremental

Robert Eckelman

Jul 8, 20252 min read

No AI? No Problem. Just Slower, Less Accurate, and More Painful Results. Your Choice.

No AI? No Problem. Just Slower, Less Accurate, and More Painful Results. Your Choice.

No AI? No Problem. Just Slower, Less Accurate, and More Painful Results. Your Choice.

Robert Eckelman

Jul 3, 20251 min read

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Robert Eckelman

Jul 2, 20252 min read

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Robert Eckelman

Jun 27, 20252 min read

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Robert Eckelman

Jun 24, 20251 min read

What’s old is new again. In media, we’ve come full circle. I started in cable. Moved to broadcast. Now both are chasing what I saw coming: CTV.

What’s old is new again. In media, we’ve come full circle. I started in cable. Moved to broadcast. Now both are chasing what I saw coming: CTV.

What’s old is new again. In media, we’ve come full circle. I started in cable. Moved to broadcast. Now both are chasing what I saw coming: CTV.

Robert Eckelman

Jun 12, 20252 min read

For consumers, "CTV" is just TV- much like “Kleenex” became the word for “tissue.” Now’s the time to lean in, not hold back. The living room has changed. Has your advertising strategy?

For consumers, "CTV" is just TV- much like “Kleenex” became the word for “tissue.” Now’s the time to lean in, not hold back. The living room has changed. Has your advertising strategy?

For consumers, "CTV" is just TV- much like “Kleenex” became the word for “tissue.” Now’s the time to lean in, not hold back. The living room has changed. Has your advertising strategy?

Robert Eckelman

Jun 11, 20251 min read

Let's stop counting impressions and start making impressions count

Let's stop counting impressions and start making impressions count

Let's stop counting impressions and start making impressions count

Robert Eckelman

May 21, 20252 min read

Curiosity, Competition, and Connected TV. If It Hadn’t Changed, I’d Be Gone

Curiosity, Competition, and Connected TV. If It Hadn’t Changed, I’d Be Gone

Curiosity, Competition, and Connected TV. If It Hadn’t Changed, I’d Be Gone

Robert Eckelman

May 14, 20252 min read

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Robert Eckelman

May 8, 20251 min read

Starting to Treat LinkedIn Invites Like Mystery Meat: Might Be Fine, Might Be Spam

Robert Eckelman

Apr 30, 20252 min read

Build on Trust: The Essential Catalyst for Business Growth

Build on Trust: The Essential Catalyst for Business Growth

Build on Trust: The Essential Catalyst for Business Growth

Robert Eckelman

Apr 29, 20251 min read

Google Continues Milking Cookies & Telcom home Highspeed 5G Is Sprinting

Google Continues Milking Cookies & Telcom home Highspeed 5G Is Sprinting

Google Continues Milking Cookies & Telcom home Highspeed 5G Is Sprinting

Robert Eckelman

Apr 23, 20252 min read

CTV = Connected TV | OTT = Over The Top TV

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