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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Affirmation of thought, mindset, and success. May this post lead you to great outcomes-SISU

Affirmation of thought, mindset, and success. May this post lead you to great outcomes-SISU

Affirmation of thought, mindset, and success. May this post lead you to great outcomes-SISU

Robert Eckelman

May 18, 20211 min read

The early bird gets the worm- Starting something early maximizes potential outcomes.

The early bird gets the worm- Starting something early maximizes potential outcomes.

The early bird gets the worm- Starting something early maximizes potential outcomes.

Robert Eckelman

May 12, 20213 min read

According to the Pew Research Center, Traditional Cable and Satellite now are at 56%

According to the Pew Research Center, Traditional Cable and Satellite now are at 56%

According to the Pew Research Center, Traditional Cable and Satellite now are at 56%

Robert Eckelman

Apr 21, 20211 min read

72% of U.S Brand Marketers & Agencies say CTV more effective than linear TV

Robert Eckelman

Apr 15, 20211 min read

We invest 10-15 hours a week learning so we can help my clients achieve the best CTV has to deliver

We invest 10-15 hours a week learning so we can help my clients achieve the best CTV has to deliver

We invest 10-15 hours a week learning so we can help my clients achieve the best CTV has to deliver

Robert Eckelman

Apr 14, 20211 min read

CTV & OTT close, but not the same thing

CTV & OTT close, but not the same thing

CTV & OTT close, but not the same thing

Robert Eckelman

Apr 9, 20211 min read

As consumers seek lower-cost & better ad-supported premium streaming consumers are willing

Robert Eckelman

Apr 8, 20211 min read

Advertisers and Viewers have new options.

Advertisers and Viewers have new options.

Advertisers and Viewers have new options.

Robert Eckelman

Apr 7, 20211 min read

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Robert Eckelman

Mar 31, 20212 min read

Ultimately, the quid pro quo of the internet- you must give to get- will persist.

Ultimately, the quid pro quo of the internet- you must give to get- will persist.

Ultimately, the quid pro quo of the internet- you must give to get- will persist.

Robert Eckelman

Mar 24, 20211 min read

Consumer Spending Shifted in 2020 Due To Covid. What It Look Like In 2021

Consumer Spending Shifted in 2020 Due To Covid. What It Look Like In 2021

Consumer Spending Shifted in 2020 Due To Covid. What It Look Like In 2021

Robert Eckelman

Mar 24, 20211 min read

More than 1 Billion streamed, 2021 March Madness most streamed ever. 68% of impressions on CTV.

More than 1 Billion streamed, 2021 March Madness most streamed ever. 68% of impressions on CTV.

More than 1 Billion streamed, 2021 March Madness most streamed ever. 68% of impressions on CTV.

Robert Eckelman

Mar 23, 20211 min read

TV better than ever. CTV empowers marketers to purchase audiences rather than programs.

TV better than ever. CTV empowers marketers to purchase audiences rather than programs.

TV better than ever. CTV empowers marketers to purchase audiences rather than programs.

Robert Eckelman

Mar 16, 20211 min read

While everyone is gushing over the Oprah, Harry & Meghan interview, look a little Closer.

While everyone is gushing over the Oprah, Harry & Meghan interview, look a little Closer.

While everyone is gushing over the Oprah, Harry & Meghan interview, look a little Closer.

Robert Eckelman

Mar 12, 20212 min read

There are more media outlets than ever before. Are newsrooms growing or shrinking?

There are more media outlets than ever before. Are newsrooms growing or shrinking?

There are more media outlets than ever before. Are newsrooms growing or shrinking?

Robert Eckelman

Mar 10, 20211 min read

Streaming wars
Many of these services are less than 2 years new

Streaming wars
Many of these services are less than 2 years new

Streaming wars Many of these services are less than 2 years new

Robert Eckelman

Mar 4, 20211 min read

Love your work, appreciate your coworkers & suppliers, treasure your clients, always do your best

Love your work, appreciate your coworkers & suppliers, treasure your clients, always do your best

Love your work, appreciate your coworkers & suppliers, treasure your clients, always do your best

Robert Eckelman

Feb 15, 20211 min read

Linking features & benefits, and why the Brady | Gronkowski commercial was banned from Super Bowl LV

Linking features & benefits, and why the Brady | Gronkowski commercial was banned from Super Bowl LV

Linking features & benefits, and why the Brady | Gronkowski commercial was banned from Super Bowl LV

Robert Eckelman

Feb 11, 20212 min read

Super Bowl LV 1 Billion Streaming Minutes. Plenty of hits and misses.

Super Bowl LV 1 Billion Streaming Minutes. Plenty of hits and misses.

Super Bowl LV 1 Billion Streaming Minutes. Plenty of hits and misses.

Robert Eckelman

Feb 9, 20211 min read

Looks like there are two new Champions. The Tampa Bay Bucs and Video Streaming.

Looks like there are two new Champions. The Tampa Bay Bucs and Video Streaming.

Looks like there are two new Champions. The Tampa Bay Bucs and Video Streaming.

Robert Eckelman

Feb 8, 20211 min read

CTV = Connected TV | OTT = Over The Top TV

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